The 4A’s criticized the report for being “anonymous, inconclusive and one-sided.” Speaking at an event hosted last month by Rubicon Project at the Cannes Lions festival, Hill noted that the report’s anonymity undermined the ability for the large holding companies to uproot any bad behavior.
She added that while large holding company agencies and their multinational clients have an entente, she was particularly worried for the independent agencies.
“What is disturbing to me is that there are many mid-sized agencies buying media, and [they] are getting a lot of scrutiny from clients who are less sophisticated and don’t know what [the ANA’s report] means,” Hill said at Cannes. “And now they’re talking about doing audits.”
The debate will likely continue after Hill departs.
Following her tenure, she will operate as a consultant and spend time teaching and volunteering in Ecuador. Prior to her appointment at the 4A’s, Hill was an agency vet, having worked at independent agency Doner as well as at agencies within holding companies Omnicom and IPG.