This is the second earnings call this week where programmatic media has been damned with faint praise, so to speak -- or at least put in its place as a fast-growing but still diminutive portion of digital ad sales. On Facebook's Tuesday call, COO Sheryl Sandberg said, "FBX is actually a very small part of our business." (More on that.)
MDC's management also gave some indication that new acquisitions are likely in the coming 18 months, after an M&A dry spell of about that length. However the scope of those purchases will be limited.
"We are looking at areas of analytics, media, experiential, as well as consumer insight and multicultural – but they will be modest," said Nadal. "We are for the most part focused on organic growth and expansion of our business by hiring talent and adding existing infrastructure."
MDC's Q2 results beat the street, with a 5.3% revenue lift from $273.5 million to $288.1 million. Total new Business wins surpassed $20 million. (Read the earnings release)