"With respect to programmatic … even with clients who have taken certain aspects of this in-house, we sit beside them and we do other things," Wren said. "That concern is true, but advertisers have taken various functions in house for a very long time. We've lived with that situation and it has not impacted our opportunity to grow in other areas or to collaborate with them on areas they've decided to take in-house."
Wren spoke briefly about the ongoing client media reviews that have roiled the agency world for the past six months. He noted Omnicom has declined to participate in several reviews, including those of Citibank, Coca-Cola and L'Oréal. It has also won some media assignments from SC Johnson, Bacardi and Wells Fargo in the United States.
In discussing the reviews, Wren gave a shout out to Omnicom's Annalect analytics division.
"Annalect played key role in each of our wins," he said. "We picked up a significant share of business in digital. It's truly a differentiating asset for us."
Omnicom's global revenue in the quarter shrank 1.1% to $3.7 billion, largely due to negative impacts of foreign exchange rates. Organic revenue growth was 6.1%, led by strong US and European markets. Revenue slowed or decreased in China and the Latin America region, the latter because of weakness in Brazil.