Did YOU Know?
Given all the hype and link love around online TV, this comparison is likely eye-opening for some.
More from the Screen Digest report on online TV:
"Based on the current online ad strategies implemented, [online TV ad revenues] will account for 2.2 percent of all US TV advertising revenue by 2013, but definitely won't be generating enough to offset the $2bn we expect total US TV advertising to have declined by during in that period."
How about TV ad revenue versus online, straight up?
If total U.S. TV advertising budget is roughly $66 billion in 2013 (using Screen Digest's figures), according to the above chart, online will easily eclipse TV (traditional or online) with $85.8 billion in ad revenue 2013.
Are you ready?