At Industry Preview 2015, a group of analytics pros discussed what attribution looks like in 2015 in this panel led by Gartner's Martin Kihn. Participants included:
- Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY
- Jon Vein Co-founder & CEO, MarketShare
- Michael Wexler, Director, Digital Insights and Marketing Effectiveness, Citi
- Sunny Youn, Director, Digital Media Analytics, Epsilon
Check out more Industry Preview videos here.