File Size: A Common Mistake That Could Be Killing Your Display Ad Effectiveness

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client services at Eyereturn Marketing. Fraud and viewability get all the attention when marketers question their display ad effectiveness. But there’s a more common issue … Continue reading File Size: A Common Mistake That Could Be Killing Your Display Ad Effectiveness