Measuring the Previously Unmeasurable: Out-of-Home Goes Mobile

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Earlier this week, I participated in the Five Boro Bike Tour, a 40-mile trek through the streets of New York. We rode … Continue reading Measuring the Previously Unmeasurable: Out-of-Home Goes Mobile