The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Dolan, CEO at Varick. The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in reimagining … Continue reading The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge