"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by James Avery, CEO at Adzerk.
Plus, it’ll be goodbye to malware. By being able to whitelabel URLs, publishers leave no room for malware to jump in. It also makes a solution like secure ads layer easier to implement, which will further fight ad fraud.
I predict that in the next three years, more than 90% of ad calls will move to the server. I know this is bold, but it seems inevitable. When it does happen, those companies that don’t adopt the trend will be left behind, not unlike we saw with header bidding, which left many companies – most notably Rubicon Project – wishing they had reacted sooner.