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»Data

Intel Analyzes Clickstream Data For A Look Inside The Full Funnel

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best Buy, Target and Amazon to sell laptops and desktop computers with Intel processors inside. Intel, which doesn’t sell consumer-facing hardware on its own... Continue reading »

by Allison Schiff // July 12th, 2018 //

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New Ladders CMO To Data-Driven Marketing: You’re Hired.

Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay $100,000 or more. But before going brand-side, he spent most of his career in the performance space, with recent stints at email content marketing platform Movable Ink and performance marketing company Fluent. Cohen plans... Continue reading »

by Allison Schiff // July 6th, 2018 //

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Here’s How California’s Privacy Law Needs To Change To Satisfy The Ad Industry

The sweeping California privacy law, AB 375, that was rushed onto Gov. Jerry Brown’s desk for his 11th-hour signature last week won’t go into effect until 2020. The new law gives consumers a host of new rights, including the ability to compel companies to share what data has been collected about them, the right to... Continue reading »

by Allison Schiff // July 2nd, 2018 //

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PushSpring’s Audience Marketplace Is For Buyers Fed Up With Prepackaged, Opaque Segments

Canned audiences are as stale as cigarette smoke in an old casino. That’s why MGM Resorts International is looking for alternatives to what Kelly Smith, MGM’s SVP and chief digital officer, calls “black-box syndicated segments.” In its quest for custom audience activation, MGM is kicking the tires on a new self-serve data marketplace offering from... Continue reading »

by Allison Schiff // June 27th, 2018 //

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Kogan: Cambridge Analytica’s Supposed Data Genius Was Just Hack Work

It’s been a weird four months for Aleksandr Kogan. The 33-year-old went from an obscure research psychologist at Cambridge University to one of the villains at the heart of the Cambridge Analytica scandal. Kogan, who testified Tuesday before a Senate Commerce subcommittee, apologized for his role in the controversy, but disputes that the data provided... Continue reading »

by Allison Schiff // June 20th, 2018 //

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Ad ID Consortium Joins Forces With DigiTrust

You know stuff is getting real when the consortiums start forming consortiums. Over the past two years, two scaled initiatives have emerged to build a common ID that would reduce data loss, tags on page and site latency issues resulting from cookie syncing across dozens of ad tech companies. One is Advertising ID Consortium, led... Continue reading »

by Zach Rodgers // June 19th, 2018 //

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Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari

Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig... Continue reading »

by Allison Schiff // June 4th, 2018 //

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As GDPR Looms, What Are The Biggest Uncertainties?

by Sarah Sluis, Alison Weissbrot and Ryan Joe Everyone in the industry claims – at least publicly – to be ready for the General Data Protection Regulation (GDPR), which starts Friday. But how can that be true? There are too many unknowns to predict what will happen when the industrywide regulation kicks in. AdExchanger turned... Continue reading »

by AdExchanger // May 23rd, 2018 //

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Drawbridge Sells Its Media Arm And Exits Ad Tech

Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting down its self-serve ad platform and getting out of the advertising biz, AdExchanger has learned. Drawbridge’s media team and the company’s entire book of managed business is transferring to Gimbal. Both companies declined to share... Continue reading »

by Allison Schiff // May 8th, 2018 //

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Viant’s Data Lake Is Out Of Beta And Ready To Be Fished

Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go deeper on analytics,” said Jon Schulz, CMO at the Meredith-owned ad tech platform, which launched its data lake solution out of beta on Monday. Think of the data lake as a... Continue reading »

by Allison Schiff // May 7th, 2018 //

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