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»Data

Ad Rate Impact And Possible Regulation: Facebook Addresses Data Privacy Fallout

As Facebook CEO Mark Zuckerberg faced a second congressional grilling on Wednesday in Washington, DC, the company’s VP of ads and business product, Mark Rabkin, addressed a more ad-savvy audience at Programmatic I/O in San Francisco. The takeaway in SF: Facebook will continue to make policy changes to the way data is handled on its... Continue reading »
by Alison Weissbrot // April 11th, 2018 //
»
Acxiom CEO: 'Signs' That Facebook May Reverse Data Import Policy

Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers. Read it. “We’ve seen some signs that Facebook is reconsidering the initial policy they issued last week on data imports in light of advertiser concerns that will have an economic... Continue reading »
by Ryan Joe // April 3rd, 2018 //
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Zuckerberg Finally Speaks, Promising Audits And New Curbs On Data Collection

#WheresZuck? Posting a mea culpa on Facebook after nearly five days of conspicuous silence. In the wake of the Cambridge Analytica scandal, which broke over the weekend, Facebook CEO Mark Zuckerberg took to Facebook to explain what happened and to outline fixes. He promised Facebook would investigate all apps that had “access to large amounts... Continue reading »
by Allison Schiff // March 21st, 2018 //
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Facebook Can’t Control Unauthorized Data Sharing

The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves the platform. What happened wasn’t a data breach – but that isn’t what matters. “Partners are bound by agreements that say they’re not supposed to share the data out, but there’s no way to regulate it,... Continue reading »
by Allison Schiff // March 21st, 2018 //
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Rockerbox's Marketing Platform Identifies Prospects In The Moment

Third-party cookies get stale. On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen up their prospecting data based on a user’s last 60 minutes of browsing activity. A marketing platform centered on recency gets advertisers closer to the moment of intent, said Rockerbox CEO and co-founder Ron... Continue reading »
by Allison Schiff // March 6th, 2018 //
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Cross-Device? Nah, CDP. Tapad Launches A Customer Data Platform

Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad will then activate through partners, including Facebook and The Trade Desk. The company is calling this service a Customer Data Platform (CDP), which is the buzzword du jour, though the vendor said it’s been working... Continue reading »
by Allison Schiff // February 20th, 2018 //
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Why Ad Tech And Agencies Are Turning To Employee Data Science Courses

At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution to generate those reports from Excel with just a click. The move saved the planner about an hour and a half per week, and now the code is scaled for others to use. The planner... Continue reading »
by James Hercher // February 7th, 2018 //
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Tapad Is Getting Out Of The Media Services Game

Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail brands and enterprise clients. The deal, announced Tuesday, is structured like a partnership rather than an acquisition, said Tapad CEO Sigvart Voss Eriksen. Tapad’s managed media and creative teams will join Brand Networks to help... Continue reading »
by Allison Schiff // January 31st, 2018 //
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Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending

Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the year since the Krux acquisition, according to Advertiser Perceptions’ Q3 Programmatic Intelligence Report, released Wednesday. The findings come from a... Continue reading »
by Ryan Joe // November 29th, 2017 //
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Under SAP, Gigya Aims To Be The Consumer Identity System Of Record

German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will merge with the Hybris Business unit – home to SAP’s ecommerce marketing platform. Gigya helps brands and publishers unify and manage identity data like social logins, site or in-app registrations and email. On Tuesday, Gigya... Continue reading »
by Kelly Liyakasa // October 10th, 2017 //
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