• PROGRAMMATIC I/O //
  • Industry Preview //
  • NEW: Careers //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • Marketer's Note
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2018
    • Industry Preview 2019
    • PROGRAMMATIC I/O SF 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Data

Can LiveRamp Go Beyond Advertising?

With $2.3 billion in cash on the books thanks to IPG’s acquisition of Acxiom Marketing Solutions in July, the newly constituted LiveRamp is ready to start bankrolling its road map in a serious way. “We didn’t have the technology muscle before and we weren’t investing in R&D,” said Scott Howe, who went from CEO and... Continue reading »
by Allison Schiff // October 11th, 2018 //
»
Oracle Data Cloud's Plan To Take Over Digital Media Without Touching Media

Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken a central role in powering Oracle’s core products. Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with its $850 million acquisition of Moat and the $400 million acquisition of... Continue reading »
by James Hercher // September 25th, 2018 //
»
Salesforce Gets Into The ID Graph Game With Launch Of Customer 360

Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ways for a person to engage with a brand nowadays and a certain level of control has been lost behind these layers of technology and media,”... Continue reading »
by James Hercher // September 25th, 2018 //
»
Tapfwd Founders Raise $9 Million For Wove, A Startup That Helps Brands Strike Data Deals

For the last year, the founders of Tapfwd have been pivoting their business from a mobile data marketplace to a matchmaking platform for marketers. On Wednesday, the new company, which is called Wove, raised its $9 million Series A led by August Capital. The transition from Tapfwd to Wove is more natural that it might... Continue reading »
by Allison Schiff // September 19th, 2018 //
»
Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data

While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that one partner is Mastercard. To recap, Google is using purchase data for a product called Store Sales Measurement product, which tracks the connection between online ads and in-store purchases. “The... Continue reading »
by Rae Paoletta // August 31st, 2018 //
»
PebblePost Raises $25 Million To Push Direct Mail Further Into Programmatic

PebblePost, a startup pioneering programmatic direct mail, said Tuesday it had secured a $25 million Series C funding round to integrate with the existing programmatic ecosystem. The new investment was led by Advance Venture Partners and brings PebblePost’s total funding to almost $50 million. PebblePost works by retargeting online browsers with direct mail offers, so... Continue reading »
by James Hercher // August 21st, 2018 //
»
Cardlytics Says It Hopes To Expand Beyond Bank-Owned Media

The payments data company Cardlytics, which went public in February, said in its earnings call Wednesday that it hopes to expand its advertising program and the marketing applications of its consumer spending data. Cardlytics had $35.6 million in revenue during the second quarter, up from $32.8 million during the same period last year. Though the... Continue reading »
by James Hercher // August 16th, 2018 //
»
Acxiom Preps Investors For Its Next Phase As RAMP

Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook relationship. On Thursday, the company reported earnings for its fiscal quarter ending June 30, with total revenue clocking in at $227 million, up 7% year over year. If Partner Categories, Facebook’s now-retired feature for third-party... Continue reading »
by Allison Schiff // August 9th, 2018 //
»
TransUnion Nabs MediaLink’s Matt Spiegel To Grow Its Digital Media Footprint

Credit bureau and consumer data provider TransUnion has hired digital ad veteran Matt Spiegel as EVP of digital marketing solutions. Revenue for that group, which provides in-market financial data and other custom targeting segments to marketers and data exchanges, expanded 21% in the second quarter to $55 million, about 10% of the company’s total revenue.... Continue reading »
by Zach Rodgers // August 8th, 2018 //
»
The New Rules Of Cross-Device Identity

This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the screen – exactly – that we’re talking to? To solve... Continue reading »
by AdExchanger Content Studio // July 30th, 2018 //
»
See more articles

Get AdExchanger Newsletters

Today - SOLD OUT

PROGRAMMATIC I/O New York
October 15-16, New York Hilton Midtown
The world's largest conference on programmatic.

SEE AGENDA
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Upgraded Intelligent Tracking Prevention May Cause Conversions To Crash
  • DTC Brands Expand Beyond Social; Snap Identifies Retail Trends
  • EMarketer: Buyers Embrace PMPs And Programmatic Guaranteed
  • TripAdvisor: For TV Attribution, ‘Correlation Doesn’t Cut It’
  • Hearts & Science Calls To Replace First-Price Auction With Reformed Second-Price Model
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2018 Access Intelligence, LLC - All Rights Reserved