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Under SAP, Gigya Aims To Be The Consumer Identity System Of Record

German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will merge with the Hybris Business unit – home to SAP’s ecommerce marketing platform. Gigya helps brands and publishers unify and manage identity data like social logins, site or in-app registrations and email. On Tuesday, Gigya... Continue reading »

by Kelly Liyakasa // October 10th, 2017 //

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Oracle Plans To Reinvent Data Management By Focusing On Its DMP’s Strengths

On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise. There are a couple... Continue reading »

by Ryan Joe // September 28th, 2017 //

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Advertisers Distrust Data. Will Labeling Solve The Problem?

Most marketers don’t trust the data they’re using and they have no simple way to assess its quality. Of the 80% of advertisers that use audience insights, only 33% say they “completely trust them,” according to a study released Wednesday by research firm Advertiser Perceptions, which surveyed roughly 200 advertisers. Just one-third of advertisers fully... Continue reading »

by Allison Schiff // September 27th, 2017 //

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Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal

Data buyers and sellers have communication issues. “Transacting data across industries and use cases is actually a quite difficult process,” said Nick Jordan, CEO and founder of data startup Narrative I/O, which released a feature called Discover on its platform Monday that aims to help publishers get their data in front of interested buyers. Narrative... Continue reading »

by Allison Schiff // September 25th, 2017 //

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Tencent Enters US Market With Ad Solutions And Access To Vast Amounts Of User Data

Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of advertising tools on Thursday to help US brands reach that spendthrift audience both in China and abroad. The scale of Tencent’s audience is staggering. WeChat alone has 963 million monthly active users, nearly three times... Continue reading »

by Allison Schiff // September 21st, 2017 //

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Developing A Data Strategy Is A Lot Of Work – But The Juice Is Worth The Squeeze

Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in a presentation titled “Data Accuracy and the DMP.” Partnering with a data management platform doesn’t count as a data strategy, said Rolf Olsen,... Continue reading »

by Allison Schiff // September 19th, 2017 //

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Got Blockchain Game? IAB Tech Lab Seeks Brainiacs For New Working Group

The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit the advertising industry. Read the blog post. Richard Bush, chief product and tech officer at NYIAX, and Michael Palmer, mPlatform’s global director of product, co-chair the group – which is looking for members to join... Continue reading »

by Ryan Joe // September 18th, 2017 //

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Machine Learning Startup Amperity Exits Stealth Mode With An Eye On Helping Brands Do More With Their Data

Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired. Machine learning could provide the answer, said Kabir Shahani, CEO and co-founder of Amperity, a Seattle-based startup that came out of stealth on Thursday Since raising $9 million in Series A in February, Amperity has been... Continue reading »

by Allison Schiff // September 14th, 2017 //

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Equifax Unifies Data Assets, Including IXI, Under Marketing Suite

Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services, into a single service offering called Equifax Data-Driven Marketing (DDM). In doing so, the company hopes to make it easier for marketers to work with its household economic data and tools for analytics, audience segmentation,... Continue reading »

by Alison Weissbrot // August 16th, 2017 //

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Acxiom And Adobe Team Up To Connect The Passenger Experience At Heathrow Airport

Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board their flights. But despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, said Simon Chatfield, head of eBusiness and CRM at Heathrow Airport. “Most of that... Continue reading »

by Alison Weissbrot // August 8th, 2017 //

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