• PROGRAMMATIC I/O //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • Marketer's Note
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2018
    • Industry Preview 2019
    • PROGRAMMATIC I/O SF 2019
    • All Events
  • Podcast
  • Search
Connect

»Data

Kogan: Cambridge Analytica’s Supposed Data Genius Was Just Hack Work

It’s been a weird four months for Aleksandr Kogan. The 33-year-old went from an obscure research psychologist at Cambridge University to one of the villains at the heart of the Cambridge Analytica scandal. Kogan, who testified Tuesday before a Senate Commerce subcommittee, apologized for his role in the controversy, but disputes that the data provided... Continue reading »
by Allison Schiff // June 20th, 2018 //
»
Ad ID Consortium Joins Forces With DigiTrust

You know stuff is getting real when the consortiums start forming consortiums. Over the past two years, two scaled initiatives have emerged to build a common ID that would reduce data loss, tags on page and site latency issues resulting from cookie syncing across dozens of ad tech companies. One is Advertising ID Consortium, led... Continue reading »
by Zach Rodgers // June 19th, 2018 //
»
Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari

Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig... Continue reading »
by Allison Schiff // June 4th, 2018 //
»
As GDPR Looms, What Are The Biggest Uncertainties?

by Sarah Sluis, Alison Weissbrot and Ryan Joe Everyone in the industry claims – at least publicly – to be ready for the General Data Protection Regulation (GDPR), which starts Friday. But how can that be true? There are too many unknowns to predict what will happen when the industrywide regulation kicks in. AdExchanger turned... Continue reading »
by AdExchanger // May 23rd, 2018 //
»
Drawbridge Sells Its Media Arm And Exits Ad Tech

Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting down its self-serve ad platform and getting out of the advertising biz, AdExchanger has learned. Drawbridge’s media team and the company’s entire book of managed business is transferring to Gimbal. Both companies declined to share... Continue reading »
by Allison Schiff // May 8th, 2018 //
»
Viant’s Data Lake Is Out Of Beta And Ready To Be Fished

Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go deeper on analytics,” said Jon Schulz, CMO at the Meredith-owned ad tech platform, which launched its data lake solution out of beta on Monday. Think of the data lake as a... Continue reading »
by Allison Schiff // May 7th, 2018 //
»
Ad Rate Impact And Possible Regulation: Facebook Addresses Data Privacy Fallout

As Facebook CEO Mark Zuckerberg faced a second congressional grilling on Wednesday in Washington, DC, the company’s VP of ads and business product, Mark Rabkin, addressed a more ad-savvy audience at Programmatic I/O in San Francisco. The takeaway in SF: Facebook will continue to make policy changes to the way data is handled on its... Continue reading »
by Alison Weissbrot // April 11th, 2018 //
»
Acxiom CEO: 'Signs' That Facebook May Reverse Data Import Policy

Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers. Read it. “We’ve seen some signs that Facebook is reconsidering the initial policy they issued last week on data imports in light of advertiser concerns that will have an economic... Continue reading »
by Ryan Joe // April 3rd, 2018 //
»
Zuckerberg Finally Speaks, Promising Audits And New Curbs On Data Collection

#WheresZuck? Posting a mea culpa on Facebook after nearly five days of conspicuous silence. In the wake of the Cambridge Analytica scandal, which broke over the weekend, Facebook CEO Mark Zuckerberg took to Facebook to explain what happened and to outline fixes. He promised Facebook would investigate all apps that had “access to large amounts... Continue reading »
by Allison Schiff // March 21st, 2018 //
»
Facebook Can’t Control Unauthorized Data Sharing

The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves the platform. What happened wasn’t a data breach – but that isn’t what matters. “Partners are bound by agreements that say they’re not supposed to share the data out, but there’s no way to regulate it,... Continue reading »
by Allison Schiff // March 21st, 2018 //
»
See more articles

Get AdExchanger Newsletters

AdExchanger Talks

On the podcast this week, Josh Palau, VP for digital strategy at Bayer Consumer Health, discusses the changing rules around media and, especially, data.

Listen
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Myth: Increased Competition In Header Bidding Is The Biggest Contributor To Revenue Gains
  • Agencies Shrug As Consulting Firms Swarm The Croisette
  • Rising Star No More: IAB To Sunset Intrusive Ads
  • Ad Tech Abandoned The SMB Market
  • AT&T's Lesser Coy On AppNexus Buy; Facebook Rakes In The Ad Revenue
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2018 Access Intelligence, LLC - All Rights Reserved