»Data

This Programmatic Marketplace Is Just For Financial Services Advertisers

Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for. The data just isn’t there, said Phillip Rosen, CEO and co-founder of Even Financial, an ad tech provider for financial marketers. On Tuesday, the company added a programmatic marketplace offering to its existing supply-side API to help... Continue reading »

by Allison Schiff // July 11th, 2017 //

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AI Had A Modest Showing At Cannes, But Here Are Some Notable Developments

Despite the tech company takeover of Cannes, the ad industry’s current infatuation – artificial intelligence – confined its appearances to panels and presentations. But a few AI aspirations (“deployments” is too strong a word in many cases) are worth calling out. Tencent The Chinese maker of the popular WeChat application has a machine learning agenda... Continue reading »

by Ryan Joe // June 22nd, 2017 //

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DMA Wants To Help Demystify Identity With Cross-Industry Council

Marketers know they need to wise up on cross-channel identity and attribution technology. But it’s hard to know how to approach the vendor landscape when it feels like the entire LUMAscape is blowing up your inbox every morning. “’Barbarians at the gate’ is an apt analogy – sometimes, that’s how it feels,” said Simon Shulman,... Continue reading »

by Allison Schiff // June 21st, 2017 //

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Coming In 2018: Comcast Hopes To Spur Data Sharing With Blockchain Technology

James Hercher contributed to this article. Comcast Advanced Advertising Group said Tuesday in Cannes that it will formally launch a blockchain-powered tool in 2018 to help companies share their data with each other. The Blockchain Insights Platform is meant to ease the often clunky and nerve-wracking process of data sharing. Because of these challenges, companies... Continue reading »

by Ryan Joe // June 20th, 2017 //

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When It Comes To Receipts, One Shopper’s Junk Is A Data Company’s Treasure

The slang phrase “I’ve got the receipts” has become a way to declare oneself the indisputable winner of an argument. Mobile shopping and analytics companies are learning to love the term as well. As image scanning and recognition software improves and the value of shopper data shoots up, a growing industry is devoted to accessing... Continue reading »

by James Hercher // June 15th, 2017 //

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Acxiom’s Plan Comes To Fruition

Acxiom’s 2017 Q4 performance was better than expected, as CEO Scott Howe’s plans to turn the company into a data infrastructure provider started to take form. Read the release. That transformation was evident in the company’s 2017 Q4 and full-year earnings report, released Tuesday. Acxiom earned $225 million in quarterly revenue, which was flat compared... Continue reading »

by Ryan Joe // May 16th, 2017 //

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For Health Care Brands, Getting To Doctors Is Good For What Ails Them

Every year competition goes up for the limited number of medical residencies in the United States. But that’s nothing compared to marketers’ intensifying race to reach those doctors in the field. While HIPAA’s data privacy regulations have slowed the adoption of programmatic and data-driven marketing around advertising to consumers, companies can still target medical professionals,... Continue reading »

by James Hercher // May 10th, 2017 //

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At Oracle’s Marketing Cloud Show, The Data Cloud Takes Center Stage

Oracle Data Cloud has become a big business driver for Oracle’s CX Cloud Suite, which includes software for marketing, sales, commerce, social and customer service. In the past 18 months, Data Cloud has also become a big acquirer, with deals for Moat, Crosswise and AddThis. And it has a strong presence even in announcements about... Continue reading »

by James Hercher // April 27th, 2017 //

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Investors From Ad Tech And Politics Contribute To SafeGraph's $16M Series A

The startup data management platform SafeGraph will emerge from an extended beta period Wednesday with a $16 million Series A investment and its first product, which tracks and analyzes human movement in public places. SafeGraph isn’t disclosing any initial partners or clients, but CEO Auren Hoffman told AdExchanger the company’s business development plans include advertising... Continue reading »

by James Hercher // April 19th, 2017 //

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Want To Sell Your DMP? Brand Recognition And Audience Analytics Play Big Role

When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm's Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition:... Continue reading »

by Ryan Joe // April 17th, 2017 //

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