An advisory board that includes a privacy officer at Opera Software, a computer-science professor at Princeton University and a privacy engineer from Mozilla will work with McDonald to develop the criteria for the lists.
While the advisory board will include only a handful of members, the board will seek feedback from a user group and business council, according to McDonald. The board is accepting volunteers for the two groups.
McDonald argued the Cookie Clearinghouse will affect publishers and advertisers only minimally.
“Behaviorally based advertising is in the single digits of number of ads that are currently shown online,” she maintained. “The hope for the Cookie Clearinghouse is to have a situation where advertising continues, but some of the tracking is limited for users who wish it to be. There’s still plenty of ways for users to make money online but the idea of surveillance sales is probably going to have to be replaced with permission marketing.”
The goal is to roll out the lists within a few months for browsers and other interested parties to begin testing, McDonald added.
Prior to working on the Clearinghouse, McDonald was a co-chair of the World Wide Web Consortium, charged with creating a Do Not Track browser mechanism. After what many described as a divisive and unfruitful process, she stepped down last year and was replaced with Peter Swire, a privacy professional and experienced negotiator.