Oracle’s content and campaign management platforms are derived from its Responsys, Eloqua and Compendium acquisitions. It will feasibly use assets from BlueKai and Datalogix to identify who to target or retarget campaigns to, or in a sales instance, upsell.
As with its marketing cloud peers, Oracle’s stated goal is to have both a suite and a portfolio of technologies that can be purchased a la carte.
“We will have an integrated suite of offerings that can also stand alone,” said Rich Geraffo, senior vice president of Oracle’s North America technology division, in a Q&A with reporters.
“We’re solving for customer experience and it’s starting with marketing and will broaden from campaigns to commerce and tie into sales force automation, etc.,” he said. “It would be remiss in commerce if you didn’t integrate with existing infrastructure and consumer portals as well. We’ll be executing on that strategy as it’s laid out.”