Encompass enables users to see the tracking technologies that exist across websites and trace their origins, since they are often redirected from one tracking company to another. In addition, Meyer added, Encompass provides “performance statistics around page loads, tag loads and the density of ads that have nothing to do with privacy per se, but are valuable” from a company’s perspective. Through the integration with MobileScope, users receive similar functions on mobile apps.
MobileScope complements Ghostery, a browser tool Evidon acquired three years ago, which notifies users when trackers like scripts and pixels are on a web page, allowing users to block those page elements. The integration into Encompass has already been completed, and MobileScope will be baked into a mobile version of Ghostery sometime next year, Meyer said.
The goal, he added, is to “provide companies with a comprehensive picture of their performance across all of their customer touch points.”