Photos were the most common type of personal content that was posted online (66%) followed by birthdays (50%) and email addresses (46%). More than half (66%) of the respondents said current privacy laws were "not good enough" while 24% said they provided reasonable protection.
Privacy advocates and members of California’s legislature are hoping to shed some light on the ways companies collect personally identifiable information online. California Assembly Member Al Muratsuchi has introduced a bill, AB 370, that would require website operators to explain how they respond to Do-Not-Track signals or “other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party Web sites or online services, if the operator engages in that collection.”
The bill has passed both houses of the California Legislature and if signed by Governor Jerry Brown, could take effect next year.