Salesforce To Buy Krux For $700M, Closing Ad Tech Gap With Rival Marketing Clouds

Salesforce has shifted back into gear on ad tech M&A after a three-year quiet period. The company will snap up data management platform Krux in a move that could bring its marketing stack into closer parity with its archrival Oracle. The acquisition’s price tag isĀ $700 million, a number that will put smiles on the faces … Continue reading Salesforce To Buy Krux For $700M, Closing Ad Tech Gap With Rival Marketing Clouds