Zagorski Becomes eXelate CEO

Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO - a role previously held by Meir Zohar. Read the release.

Zagorski discussed his new position and its responsibilities.

AdExchanger.com: Why take on the CEO role? Who will replace you as CRO?

MZ: After a great year of growth and investment, a founder and our first CEO, Iri Zohar, needed to return back to Israel for personal reasons with his family, where he will plan to continue to play a key role as an executive in the company.

With the backing of the Board and of Iri, I was given the opportunity to expand the leadership role that I first took on when I joined the company in April of 2008. It has been truly an exciting time to be in a space that we literally defined almost 3 years ago, so a chance to continue to work with the visionary leadership team and investors that we have assembled at a more elevated level was a no-brainer for me.

With regard to the CRO role, we will be announcing a series of key executive hires over the next few weeks that will reflect the kind of top talent we have been able to attract, and the formidable force we will be in the online data space in 2011 and beyond.

As CEO, what do you see as your key responsibilities going forward?

My key responsibility will be to ensure that the momentum that we have achieved so far continues and that the Company adapts to a rapidly changing advertising ecosystem. In addition to an evolving competitive landscape, we have consumer privacy considerations that will play a role in everything that we do in 2011. Bottom line - eXelate will be focused on continuing to improve our industry standard data access engine that empowers publishers, enhances performance for advertisers and respects consumer transparency.

What can we expect from eXelate in the coming year in comparison to last year?

Fueled by superior VCs like Carmel Ventures, Menlo Ventures and Trident Capital, a great team in place in our New York headquarters and a data technology platform second to none, we really feel that we have everything we need to take the online data world to the next level. 2010 was certainly a breakthrough year for both data, and for eXelate. 2011 will be no different. Better targeting, a bigger data footprint, new partners, more control for publishers and consumers and new data engine enhancements are all on tap in the next year for us. We are excited about the opportunities ahead.

By John Ebbert

 

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