The Media Metrix Multi-Platform "combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone, and tablet platforms," said Jeff Hackett, EVP of comScore, in a statement about the top 50 properties. "This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser, and agency clients."
After A Bumpy Road, Ooyala Sells Video Player To Brightcove For $15 Million Meet The Ex-Googlers Who Built ThirdLove, The DTC Challenger To Victoria’s Secret Scott Hagedorn Named CEO Of Omnicom Media Group Highland Math Forms First Data Co-op Of Data Sellers Under S4, MightyHive Plots Expansion Beyond Its Google-Centric Roots Amid WPP’s Focus On Creative Transformation, Triad Launches A Consultancy LiveRamp Adds Connected TV IDs To IdentityLink Will Small Advertisers Stand By Facebook During A Downturn? The Booming Business For Amazon-Only Ad Partners»
Add a comment