The Media Metrix Multi-Platform "combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone, and tablet platforms," said Jeff Hackett, EVP of comScore, in a statement about the top 50 properties. "This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser, and agency clients."
NBCUniversal Joins OpenAP Consortium, Licenses Its Audience Graph To Other TV Nets Facebook’s Fischer On Adjusting To Life In A Post-Cambridge Analytica World Will Martin Sorrell’s Successor Be A Media Mogul Or Financial Outsider? WPP CEO Martin Sorrell Steps Down Uber, Ubisoft And Bayer Fine-Tune Their Approach To In-Housing Ad Rate Impact And Possible Regulation: Facebook Addresses Data Privacy Fallout Zuckerberg Faces Congress: We’re Sorry, We’re Responsible For Content, We’re Not There Yet Zuck’s Pledge To Congress: Political Ad Transparency, An App Crackdown And Big Security Investments How Broadcasters Hope To Make Money From Live Online Newscasts»
Add a comment