The Media Metrix Multi-Platform "combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone, and tablet platforms," said Jeff Hackett, EVP of comScore, in a statement about the top 50 properties. "This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser, and agency clients."
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Meanwhile, Pandora, Zynga, and Groupon all saw more mobile visitors than desktop in February, according to comScore. Pandora saw 23 million unique visitors on desktop, and 42.1 million mobile-only visitors, for 65.1 million total, which was a 183% incremental gain thanks to mobile. Zynga had a total of 37.5 million visitors, breaking out into 12.1 million on desktop and 25.4 million on mobile, or a 211% incremental increase. Groupon received a 233% incremental increase, with 11.4 million desktop and 25.5 million mobile unique visitors.
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