Today's data nugget!
How far along are we in this new data-rich world of ad exchanges and demand-side platforms? Not "too" if Google Trends is to be believed.
In fact, in the United States., we're still at 2007 levels when Google bought DoubleClick, Yahoo! bought Right Media and Microsoft acquired AdECN. The "F" bump you'll see below is for the launch of the DoubleClick Ad Exchange.
Worldwide usage shows a similar trend except that the use of "ad exchange" goes back further - likely associated with the popularity of swapping of ads between websites to promote each other's traffic.
And in the UK, where ad exchanges and buying through ad exchanges are just getting started, there's still plenty of room to grow according to Google Trends. Here "F" is the DoubleClick Ad Exchange launch. "C," for some reason, is the launch of Glam's GlamX ad exchange.
What does this mean?
By John Ebbert