“[Rdio] gives us the ability to showcase the sounds of Hard Rock Hotel and Casino properties globally, as well as showcase the various music events and partnerships we’ve been able to build and cultivate,” he said. For instance, Hard Rock can target regional messages about local music events through Rdios’ platform.
That regional focus is a differentiator for Rdio, which recently added 450 local radio stations to its platform – something competitors like Pandora and Spotify don’t offer.
Ultimately, Hard Rock hopes to drive engagement, traffic and awareness in locations where the partnership is launching – Mexico, India and the United States. Rdio provides metrics around how many plays a station receives, ad impression numbers and click-throughs to branded stations after it’s been showcased on the home feed.
“We want to drive people to our branded profile and station and keep them coming back because of the great music and experience,” Watts said.