Its Q1 mobile revenue totaled $181.1 million, a 23% YoY spike.
Pandora has also been pushing more deeply into local advertising, which grew in Q1 to $43.3 million, a 67% increase from 2014’s first quarter. Local now takes 24% of advertising revenue. Audio accounts for about two-thirds of total advertising, eclipsing both display and video.
Pandora, which has struggled to build monthly active users (MAUs) in recent quarters, has been vocal about its goal to grow MAUs to at least 100 million in the US in the long term – a goal it thinks the Internet of Things will help it to achieve.
Pandora missed its lofty goal on Thursday. Active listeners now numbered 79.2 million, up from 75.3 million the same time last year. This was a 3% sequential drop from Q4’s 81.5 million. Total listening time on Pandora, however, a signal of loyalty, reached a record high of 22.3 hours per active user per month.