Citibank Urges Agencies To Do More About Data Quality

Direct mail has always performed well for Citibank. But like most advertisers, if the company wants to push more dollars into digital, top brass expects marketing to prove the impact on short-term revenue growth. With digital, it can be technically easier to prove – in near real time – what drove a conversion rather than … Continue reading Citibank Urges Agencies To Do More About Data Quality