Additionally, the company is expanding its NEXUS ecosystem, a network of approximately 21 integrations, to email marketing and data-management platform partners ranging from Lotame and BlueKai to Marketo and Silverpop. With regard to ad-category integrations, Salyer said the company is focusing on matching behavioral data around purchases with identity data to help companies more effectively acquire customers or buy media.
He added, “For us, the NEXUS program is critical because it’s how you actually use and leverage data. That’s something we’ll be spending a lot of time on over the next six months.”
Over the past few months, Gigya has inked alliances with Amazon and Google to, in the case of Google, enable Google+ sign-in to a host of Gigya client properties. Using Gigya’s Social Login functionality, Fox Broadcasting, for example, was able to authenticate users for its AmericanIdol.com property using their Google+ IDs.