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»Digital TV and Video

Hulu Will Finally Open An Automated PMP – Is It Because It’s Growing Too Fast To Meet Demand?

On Jan. 1, 2019, Hulu will release an automated private marketplace that will allow advertisers to bid on Hulu inventory without going through the additional steps of working with Hulu’s sales team. Instead, advertisers can use their own DSPs or trading desks to plug into the marketplace. The PMP will initially house standard 30-second spots,... Continue reading »
by Rae Paoletta // December 12th, 2018 //
»
AT&T’s Xandr Officially Combines Its TV Ad Biz With The AppNexus Digital Ad Platform

AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call that it’s also going to be heavily involved in powering online ads. “You will continue to see Xandr media business outpace the television market in 2019,” Xandr CEO Brian Lesser told investors. “And now what... Continue reading »
by Rae Paoletta // November 29th, 2018 //
»
Comcast Technology Solutions Hires Former RhythmOne Exec To Connect Linear And Non-Linear Video Distribution

Last year, Comcast Technology Solutions, a division of Comcast Cable that offers services around video workflow and monetization, zeroed in on the monetization opportunities around OTT. The company stepped up its game even more on Wednesday, when it hired programmatic vet Richard Nunn as VP and GM of ad platform, a business within Comcast Technology... Continue reading »
by Rae Paoletta // November 29th, 2018 //
»
OTT? CTV? OMG What’s The Difference?

Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters. With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a good... Continue reading »
by Rae Paoletta // November 19th, 2018 //
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How Facebook Keeps Brands Safe On ‘Watch’

Between “fake news” and lawsuits, few tech companies have been busier than Facebook. As a result, the platform’s technological ethos is changing. Facebook founder Mark Zuckerberg has hinted that the company might phase out its classic news feed to focus on its Stories and Messenger features. Among these new avenues for monetization is Facebook Watch,... Continue reading »
by Rae Paoletta // November 12th, 2018 //
»
Disney Reveals New Streaming Service To Be Named Disney+

With the acquisition of several Fox properties under its belt, Disney is focused on building out its content library. It will launch its long-anticipated streaming service, Disney+, in late 2019, Disney CEO Bob Iger said Thursday during an earnings call with investors. Disney+ will be powered by BAMTech, a data platform in which Disney acquired... Continue reading »
by Rae Paoletta // November 8th, 2018 //
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Cadent Launches Advertising Platform For Addressable TV Buyers

Cadent has launched what it says is the first national platform for addressable TV advertising. The aptly named Advanced TV Platform is designed to be a planning and reporting tool for major advertisers looking to buy addressable TV inventory. The interface is created from multiple first-, second-, and/or third-party data sources, integrated into a single... Continue reading »
by Rae Paoletta // November 7th, 2018 //
»
Verizon Renames Oath As Part Of Company Restructure

Verizon has gone back on its oath to advertisers and publishers. The telecom giant said Monday it will rebrand its media and advertising division, Oath, as part of a company-wide restructuring. Oath will be renamed Verizon Media Group, and the rest of the corporation will be consolidated into two other buckets: consumer and business. Verizon... Continue reading »
by Rae Paoletta // November 5th, 2018 //
»
GroupM’s State of Video Lays Out New Battleground For Attention

The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday. Some of the report’s revelations are familiar: Linear TV ratings are still dropping and, as eMarketer predicted in September, Amazon is a “likely third force” in the struggle for ad spend between Facebook and Google. GroupM... Continue reading »
by Rae Paoletta // November 1st, 2018 //
»
With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven

Consumers already overwhelmed by the number of streaming services are about to get walloped by a wave of newcomers. And expect that wave to bring an ocean of ads designed to drive tune-in. This year, broadcast giants Fox and Sinclair are expected to launch their streaming services, the latter of which is named Stirr. In... Continue reading »
by Rae Paoletta // October 30th, 2018 //
»
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