• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2019
    • PROGRAMMATIC I/O SF 2019
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Digital TV and Video

Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT

Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV... Continue reading »
by Allison Schiff // June 13th, 2019 //
»
Google’s DV360 Starts Selling Linear TV Inventory For The First Time

Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with the TV industry ad tech company WideOrbit. “The feedback we’ve most consistently heard from clients is how challenging it’s become to reach their audiences,” said Eve Goldman, Google’s director of global YouTube and video solutions.... Continue reading »
by James Hercher // June 10th, 2019 //
»
How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics

By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through an internet connection, said its EVP of strategy and business operations, Krishan Bhatia. “We firmly believe that all content and associated advertising will be distributed over IP [internet protocol], over digital means, whether that’s to... Continue reading »
by Sarah Sluis // May 28th, 2019 //
»
Comcast’s FreeWheel Hires Utpal Kalita As Blockgraph CTO In Blockchain Data Push

Comcast’s advertising business is gearing up to run campaigns with Blockgraph, a data-sharing product that uses blockchain technology to allow advertisers to target TV audiences using first-party data. Comcast first mentioned its blockchain advertising ambitions in 2017 at Cannes, and since then the initiative has been incubated by Comcast’s FreeWheel ad tech subsidiary. On Thursday,... Continue reading »
by James Hercher // May 23rd, 2019 //
»
CTV Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together

The tsunami of data surging into TV introduces a massive amount of complexity and fragmentation into what used to be a simple media buy. “It’s really complex to buy, and that’s spooking a lot of buyers off,” said Tracey Scheppach, who buys addressable connected TV (CTV) with her agency Matter More Media. CTV, which is... Continue reading »
by Sarah Sluis // May 23rd, 2019 //
»
Ad Sales Prez Rita Ferro Talks Disney’s Digital Evolutions – And Ambitions

Disney has been at the center of some of the most important recent shakeups in digital media. It officially closed its $71.3 billion deal for 21st Century Fox in March. And late last year, moved from Comcast’s FreeWheel ad server to the Google Ad Manager platform, a vendor switch with huge implications as TV networks... Continue reading »
by James Hercher // May 16th, 2019 //
»
AT&T’s Xandr Data Can Now Be Applied On Non O&O Properties

AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video inventory across WarnerMedia’s O&O properties as well as a selection of outside publishers. The WarnerMedia properties include CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Brothers, and the video partner publishers include VICE,... Continue reading »
by Ryan Joe // May 14th, 2019 //
»
Disney Takes Full Ownership Of Hulu

Hulu now lives in the mouse house. The Walt Disney Company said Tuesday it will gain full operational control of Hulu as part of a "put/call" agreement with Comcast, under which Comcast can require Disney to buy NBCU's 33% Hulu stake at its fair market value as early as January 2024. The future value of... Continue reading »
by Alison Weissbrot // May 14th, 2019 //
»
Telaria’s Mark Zagorski On Earning Impressions And Exclusive Deals In CTV

Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s Q1 revenue increased 42% year-over-year to $13.8 million, according to the company’s quarterly earnings report on Thursday. Recently, the video ad tech company has been riding the tailwinds of connected TV (CTV) and OTT app... Continue reading »
by James Hercher // May 10th, 2019 //
»
Iger Touts Fox As A Boon To Disney’s DTC Ambitions

Nearly everything Disney does these days seems to be for the love of DTC. CEO Bob Iger told investors on Wednesday that acquiring 21st Century Fox’s entertainment assets for $71 billion will create synergies for Disney’s direct-to-consumer streaming vision. “I feel really confident in our plans and the plans we’ve announced, because of what we... Continue reading »
by Allison Schiff // May 9th, 2019 //
»
See more articles

Get AdExchanger Newsletters

Build your own PROGRAMMATIC I/O Agenda

Join us October 15-16, at the New York Hilton Midtown and get educated on the future of digital marketing.

Get Educated
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Yahoo's Mayer: There's More Upside In Search Than Display - But Programmatic Could Change That
  • With Ads In Place, Google Takes Training Wheels Off AMP
  • Want To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller
  • Google Chrome Will Protect Programmatic As It Enhances User Privacy
  • ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved