Live streaming is a core part of Turner’s business, both in news and sports verticals, said Legg.
“The biggest challenge is knowing that the person watching on a TV is the same person on a mobile device,” he added. “iStream delivers video to both platforms.”
Turner’s iStream deal is another example of traditional media companies buying into digital video infrastructure in order to fuel web video growth.
Comcast has been most active, acquiring video monetization and addressable TV tools like FreeWheel and Visible World, and reportedly prepping its own web video service, while Extreme Reach acquired BrandAds to boost its digital ad-serving product.