He alluded to a continuous investment in "opportunistic hires" from the TV sales side, particularly in local TV markets. "Brand advertisers [see] large potential for using digital as a complement to TV spend," he said. "We’ve been judiciously hiring in that area." One such brand is consumer packaged goods company Conagra, which recently began matching in-store sales data with household addressability for multiscreen campaigns using YuMe and Nielsen Catalina Solutions.
"We believe we're the leading audience aggregation and delivery platform for brand advertisers," Kadambi said.
Separately, a number of other video ads platform players are addressing similar brand challenges in digital video. In a rough comparison, TubeMogul had revenues of $28.7 million in its first quarter as a public company (advertiser spend running through its platform was $61.1 million) and has developed a number of brand-focused buy-side tools and a digital GRP product. Tremor Video, which did $43.7 million in revenue last quarter, is ramping up the roll-out of an All-Screen brand tool.