Marin, which has been publicly traded since March 2013, describes itself as a "revenue acquisition platform" that incorporates work flow, analytics and optimization tools for marketers, with customers ranging from security software platform Symantec to Vistaprint. Mostly the company supports bidding on search ads, and along with Kenshoo is considered a leader in that world.
So how does Yovanno aim to get more display ad spend moving through the Marin platform?
“Foremost, it’s bringing what Marin Software does well to display,” he said. “Search brings to the table the most valuable data set: intent-based search data. Applying this rich data to display, which Marin Software is very good at already, is paramount. Additionally, expanding the campaign-management functionality for display will also be key.”
The CEO news overlaps with the company’s first-quarter 2014 financial results this week. Its net revenues grew 33% year over year to $22.8 million, marking the strongest growth acceleration since Q4 2012.