The premise of the reserve-online, pickup in-store apparatus is to take shoppers one step further down the funnel from the awareness and research phase carried out on their mobile device to the point of actual purchase.
“As we progress with this product, we can say, ‘Here’s a promotion if you want to pick up this product today,’ or, ‘Here’s where we can give you a discount on it,’ if a retailer has given us a special deal,” Christanson said. Retailigence could foreseeably extend the scope of those promotions with adPOP, a display ads product that brings local product inventory into messaging.
Even beyond the transactional data it can gather as users move through the purchase funnel, Retailigence can provide insights to developers with its event API. “We can see if they’re looking for, ‘What’s the closest store?’ or ‘What’s the best price?’ so we can determine if they’re being driven by convenience or if it’s still about price,” Christianson said. “We can see, ‘Are they looking at a [local product] but then end up going to Amazon?’”
This spring, Retailigence raised $6.3 million in Series-B financing from DJF, Quest, Motorola Solutions Venture Capital, Telenav and OPT. Retail brands using it include Home Depot and Nordstrom.