Sponsor Message
Accurate and deterministic identity resolution + onboarding.
AdExchanger | Optimizing the News
 Today from AdExchanger
  Tuesday, March 13
Join Us

PROGRAMMATIC I/O San Francisco, April 10-11, sponsored by Salesforce and Telaria—Day 1, 4:25pm: “How To Use Programmatic For Content Strategy”— Michael Shaughnessy from Bauer Xcel Media explores how fusing programmatic with editorial can speed up your feedback loop.

Today's Must Read

How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences
As Dish does more upper-funnel branding with digital video – particularly in-app video, where there are no cookies – the gap widens between the content that first puts the brand into consideration and an eventual purchase. More.

Facebook Twitter LinkedIn

More from AdExchanger

On TV & Video...The Great Connected TV Debate: Subscription- vs. Ad-Supported Models
While the subscription-based model has been a huge success for companies like Netflix, it is clear from conversations with content owners in the OTT space that, as the industry moves from innovation to expansion, the appeal of growing a subscription base has given way to experimentation with advertising. More.

How The Ad Tech Underbelly Helped Newsweek Media Group Buy Bots
PopAds’ actions aren’t a secret, and its founder, a Polish national named Tomasz Klekot, has been the subject of suspicion for years. Yet the company, and others like it, continue to exist due to apathy, inaction and misaligned buy-side incentives, said fraud researcher Augustine Fou. More.

B2B Publisher SourceMedia Takes A Targeted Approach To Branded Content
A new integration between Lytics, its customer data platform, and Polar allows SourceMedia to use its first-party data to dynamically target native ads and improve their relevancy. More.

News Round Up

Still Spoofing

British publisher News UK “did a test where we turned off all our programmatic supply and tried to buy our own inventory when it wasn’t available, and we found that we could,” said Ben Walmsley, commercial director at The Bridge, the company’s commercial arm. Speaking at a Campaign event in London, Walmsley said News UK’s test unearthed more than $1 million in spoofed inventory. Like other publishing execs, he is hopeful Ads.txt can help stamp out domain spoofing once and for all, but still sees massive scale for online fraudsters posing as legitimate news sites. More at Campaign. Related in AdExchanger: News UK’s test mirrored one Business Insider ran across programmatic exchanges.

Grin And Bear It

Major ad agency holding companies are beset by short sellers betting against the category (and winning big). About 13% of Omnicom’s total shares, equivalent to $2.2 billion, were held by short sellers this year, while WPP and Interpublic have also encountered new skepticism. France-based Publicis Groupe, which has kept up shares better than the other holding companies, is facing short-seller bets too as investors wait for that shoe to drop, reports the Financial Times. But, the FT hedges, “While selling short struggling advertisers has become a profitable trade for hedge funds, other investors have made large bets in the other direction that the concerns over the agency model will prove less severe than the market believes.” More (registration required).

Bushel Of Apple

Apple has acquired Texture, an online subscription service that provides access to many magazine companies. Read the blog post. Texture and its operating company Next Issue Media were sold to Apple by a group of media co-owners, including Condé Nast, Hearst, Meredith and the Canadian publisher Rogers Media. The deal price was not disclosed and probably negligible, but Texture helps Apple play nice with legacy media companies and fits neatly into the iPhone maker’s long-term plan to profit from news and audio subscriptions.

But Wait, There’s More!

You’re Hired!


AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell
AdExchanger Talks Episode 64: BrightLine's Jacqueline Corbelli
AdExchanger Talks Episode 63: Roku's Scott Rosenberg
AdExchanger Talks Episode 62: Hearst's Troy Young
AdExchanger Talks Episode 61: Tune's Peter Hamilton
AdExchanger Talks Episode 60: EA's Belinda Smith
AdExchanger Talks Episode 59: Simulmedia's Dave Morgan
AdExchanger Talks Episode 58: CafeMedia's Paul Bannister and Rachel Parkin
AdExchanger Talks Episode 57: Salesforce's CSO Jonathan Suarez-Davis

Get More AdExchanger Talks Episodes >>

PROGRAMMATIC I/O, San Francisco, April 10-11, 2018
PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019 

Share This Email:  Facebook  Twitter  LinkedIn  Google+   | Forward To A Friend
AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003
Update your email preferences
Facebook Twitter LinkedIn Blog