| Today from AdExchanger
Friday, March 16
Today's Must Read
Can Outbrain Move Away From Clickbait?
"I understand the criticism of paying for traffic. But the value in the cost-per-click world is that you only get people to click on content if it’s valuable enough," said Yaron Galai, cofounder and CEO. More.
More from AdExchanger
Podcast: 4C Insights Stretches Beyond Social
All the big agency groups, along with many independents, use 4C's technology. Total ad spend through its platform exceeds $1 billion across Facebook, Instagram, Snap, Twitter, LinkedIn and Pinterest. More.
White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?
Beachfront is working with White Ops to help eliminate that possibility by detecting instances where, for example, mobile video inventory might be passed off as OTT. And prevention is almost always better than detection after the fact, particularly for a new channel in need of advertiser budgets. More.
Google's AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding
“Think of it as [Google’s] Exchange Bidding, but for networks,” said Sissie Hsiao, VP of product for mobile app advertising at Google. “Everyone bids in and we call to the networks in real time.” More.
Paid Media Becomes Table Stakes For Subscription Video
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services. To offset the pricy programming costs, these SVODs must attract a steady stream of new subscribers. More.
Data-Driven Thinking...How To Survive In A First-Price, GDPR World
Implementing one of these changes alone is hard, but both at the same time will make programmatic exponentially harder as the two factors build on each other to decrease ROI. More.