|| Today from AdExchanger
Tuesday, March 20
PROGRAMMATIC I/O San Francisco, April 10-11 - sponsored by OwnerIQ and PubMatic - Day 1, 2:30pm: “How To Power-Up With A Programmatic Agency” - Learn how publishers can best work with agencies and how agencies can help boost a publisher’s potential impression and audience value with Evan Adlman, Condé Nast and Stacy Chan, Resolution Media.
Today's Must Read
The Cambridge Analytica Scandal Won't Stop Advertisers From Spending On Facebook
If advertisers were going to stop spending on Facebook because of bad news, there would have been a meaningful decline last year or even the year before with news of Facebook’s “fairly serious” measurement errors and its fake news problem, Melissa Parrish, VP and group director at Forrester, said. More.
More from AdExchanger
EMarketer: Duopoly Slips As Amazon And Snap Gain Ground
While Google and Facebook both continue to grow in real numbers and are still far and away the most dominant digital advertising platforms in the US, competition from Amazon and Snap are eating into their market share, said Monica Pert, forecasting analyst at eMarketer. More.
Oath Revamps Its Header Bidding-Like Tech For Mobile Apps
In the new iteration, AOL’s Super Auction runs in parallel against demand from the publisher’s SSP. The result is a more competitive auction that’s less of a technical hassle to set up, said Patrick McCormack, Oath’s VP of publisher sales. More.
Data-Driven Thinking...Ad Tech Isn’t Overpriced
A common complaint is that an excessive share of budgets is diverted from working media to line the pockets of people and platforms in the strata of the digital supply chain...I won’t pretend that every single one of these investments is sound, but I will argue that in aggregate they represent extraordinary value for marketers and media owners alike. More.
On TV & Video...Six-Second TV Ads: Little Ripples And The Potential Redemption Of Frequency
Interestingly, now that we don’t necessarily have to broker in the currency of 30 seconds or longer, the door opens to other advertisers – potentially sophisticated advertisers from the digital realm who perhaps have been working with short video content this whole time. More.