Sponsor Message
Throtle
Accurate and deterministic identity resolution + onboarding.
https://throtle.io/adexchanger
AdExchanger | Optimizing the News
 Today from AdExchanger
  Friday, March 23
 
Join Us

PROGRAMMATIC I/O San Francisco, April 10-11 - sponsored by Salesforce and ADYOULIKE - Day 1, 9am-12:30pm: “Programmatic 101 Workshop” – Chris Kane from Jounce Media will lead an interactive workshop that describes the “how it works" of programmatic advertising.


Today's Must Read

Despite Its Mystique, Cambridge Analytica Didn’t Offer Advertisers Anything Special
Cambridge Analytica was notorious long before its controversial use of Facebook data became news. But even before it defected from Ted Cruz’s presidential campaign to Donald Trump’s in 2016, the company was angling for marketing dollars. More.

Facebook Twitter LinkedIn

More from AdExchanger

Podcast: Matt Prohaska In The House
In this episode, Prohaska describes some common misconceptions about in-housing and how brands are evolving their partner models. More.

Native SSP Adyoulike Acquires Video Ad Platform Pulpix To Help Publishers Monetize Video
Pulpix, which creates video personalization technology for publishers, is filling an important gap in Adyoulike’s stack by bringing more differentiated video supply. More.

For Publishers Clearing House, First-Party Data Is The Ultimate Prize
Most people know Publishers Clearing House (PCH) for marketing magazine subscriptions and million-dollar sweepstakes prizes, but it’s also a bonafide publisher. The company has scaled to about 1.6 billion impressions per month, and out of its $1 billion in revenue each year, about 50% of its profits comes from media. More.

Data-Driven Thinking...Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising
Data collected without clear permission or applied in inappropriate ways has no place in the advertising or media industry. More.

On TV & Video...Why It Could Be Time To Stop Treating OTT And TV As Different Channels
If consumers no longer see a relevant difference between traditional TV and OTT – if even pay-TV providers are signaling adoption of over-the-top delivery – should advertisers continue to pour resources into maintaining two separate approaches? More.

Sponsor Message
4C Advanced TV Week
Get smart on audience buying in time for the Upfronts
http://www.4cinsights.com/advancedtvweek/
News Round Up

Trust Or Antitrust

Opening statements began on Thursday in the closely watched antitrust trial between the US Justice Department and AT&T challenging the telco’s $86 billion deal for Time Warner. Both sides’ arguments were laid out earlier this month in pre-trial briefings [more on that], but now the lawyers are filling in some detail. The government projected the merger would lead to $400 million annually in price hikes for US subscribers, as AT&T forces pay-TV rivals to accept higher prices on Time Warner’s Turner Networks. The DOJ cited internal emails saying Dish’s rival Sling streaming service would be crap (to paraphrase) without Turner, reports Reuters. AT&T argued the company needs a content arm to compete with online platforms like Alphabet and Amazon. With improved user data for targeting ads, AT&T will earn more from brands and can use the revenue to lighten costs for subscribers, according to its lawyers. More.

Location Power Play

Snap launched a suite of location tools, including more flexible geofencing and an expansion of its Snap to Store product, which measures whether an ad on Snapchat drove someone to a store. Snap will also now let advertisers target real-world spots such as beaches, stadiums and coffee shops. The location tools are based on Snap’s daily sessions and won’t leverage Placed, the location data company Snap acquired last year that bases its data on an independent panel of mobile app users. “This is about baseline visitation,” Max Maxwell, Snapchat’s director of revenue product for audience, tells Adweek’s Lauren Johnson. “[It] gives pre-campaign guidance to advertisers to where they would want to reach their audience overall.” More.

Makes ’Cents

Naspers, the Cape Town-based ecommerce and media company, invested $32 million in 2001 for a third of the then-obscure web business Tencent, which served a Chinese population almost entirely unconnected to the internet. Yesterday it sold off 2% of Tencent stock for a $10.6 billion payout, the first cash return on one of the best-ever venture capital bets, writes Bloomberg. Naspers’ stock plunged because the market forecasts continued growth for Tencent, but some analysts said it makes sense for the South African company to unwind pieces of its Tencent holdings to reinvest in its own products. Yahoo is a cautionary tale for this exact scenario, as its core business vaporized while the company floated on a successful early stake in Alibaba. More.

Zuck Hits The Press

After breaking his silence with a Facebook post Wednesday [AdExchanger coverage], CEO Mark Zuckerberg spoke to reporters at The New York Times, CNN, Recode and Wired about the Cambridge Analytica scandal. Zuckerberg held off on commenting until now because he “wanted to make sure we had a full and accurate understanding of everything that happened,” he told the Times. As for Facebook’s plan moving forward, Zuckerberg reiterated priorities for reducing data exposed to developers, such as investigating apps Facebook shared data with before 2014 and blocking access if a user hasn’t opened an app in three months. Facebook will also notify every individual whose data was pulled by Cambridge Analytica. “The point of what we’re trying to do here is to create a situation where we have a real person-to-person relationship with any developer who is asking for the most sensitive data,” he said. But without any systemic regulations around data sharing on the platform [AdExchanger coverage], Facebook has a long way to go to police what happens outside of its ecosystem.

But Wait, There’s More!

You’re Hired!

Podcasts
 

AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell
AdExchanger Talks Episode 64: BrightLine's Jacqueline Corbelli
AdExchanger Talks Episode 63: Roku's Scott Rosenberg
AdExchanger Talks Episode 62: Hearst's Troy Young
AdExchanger Talks Episode 61: Tune's Peter Hamilton
AdExchanger Talks Episode 60: EA's Belinda Smith
AdExchanger Talks Episode 59: Simulmedia's Dave Morgan
AdExchanger Talks Episode 58: CafeMedia's Paul Bannister and Rachel Parkin


Get More AdExchanger Talks Episodes >>
Events

PROGRAMMATIC I/O, San Francisco, April 10-11, 2018
PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019 

Share This Email:  Facebook  Twitter  LinkedIn  Google+   | Forward To A Friend
AdExchanger | 41 E. 11th Street, Floor 11 | NYC | 10003
Update your email preferences
Facebook Twitter LinkedIn Blog