|| Today from AdExchanger
Tuesday, March 27
PROGRAMMATIC I/O San Francisco, April 10-11, sponsored by Telaria and Beachfront — Day 1, 3:55pm: “Advanced TV: From Programmatic To Addressable For B2C And B2B” – Brienna Pinnow from Blinc Digital Group breaks down the fundamentals of Advanced TV.
Today's Must Read
What GDPR Costs Digital Media And Technology Companies
Technology upgrade costs will likely remain high for a couple of years as GDPR enforcement and the finalization of ePrivacy regulations clear up ambiguity in the market, said Andrew Katz, co-founder and CTO of customer data platform (CDP) mParticle. More.
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Zenith: More Money Goes To Ad Tech Than To Actual Media
The ad tech sector is still pretty nascent, said Jonathan Barnard, head of forecasting at Zenith, but as it matures, its growth rate won’t sustain. Still, ad tech’s rapid growth has forced more advertiser budgets into the hands of vendors rather than toward buying actual media, he said. More.
On TV & Video...Digital Can Amplify TV Ads And Stretch Spend Further
In the modern living room, timing is everything. Brands that fail to understand TV/digital fusion will get less value from their TV spend and leave themselves at a competitive disadvantage. More.
Data-Driven Thinking...For Ad Agencies to Survive, Transparency Must Be More Than Just A Buzzword
Moving forward, agencies can only build trust through transparency, leaning into the practices that give clients insight into their supply chain, billing model and definition of success for both sides of the partnership. More.