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AdExchanger | Optimizing the News
 Today from AdExchanger
  Thursday, April 5
 
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PROGRAMMATIC I/O San Francisco, April 10-11 - sponsored by Dun & Bradstreet and Centro - Attendees will have plenty of opportunities to connect at the conference including: breakfasts, coffee breaks, lunch, Day 1’s Welcome Party and Day 2’s Happy Hour.


Today's Must Read

Zuck Speaks: Facebook Restricts API Data Access And Shares Updates On User Privacy Efforts
"On the one hand, people want relevant experiences, and on the other there’s some discomfort in how systems use ads, but the feedback is overwhelmingly on the side of people want a better experience. That informs the decisions we make here," Mark Zuckerberg said. More.

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M&A Deal Values Are Up In 2018 As Cash-On-Hand And Ecommerce Values Soar
The total number of deals in media, marketing and technology dropped by 7% in the first quarter of 2018 compared to the same period the year before, but the value of those deals more than doubled from $31.8 billion to $71.1 billion, according to a quarterly M&A report Tuesday from the investment bank JEGI. More.

Cable Giants Comcast, Charter And Cox To Pool Data And Inventory Under New Advanced TV Group
There’s little detail about the product road map, though the companies indicated they will create unified ad offerings and measurement tools leveraging "non-personally identifiable data and targeting capabilities." More.

Kepler Group Acquired By Marketing Collective Kyu
While kyu’s agencies are heavy on strategy and design, Kepler brings in the ability to message consumers, said Rick Greenberg, CEO of Kepler Group. More.

Google's Answer To Header Bidding Is Now Generally Available
Header-bidding adoption dislodged the Google ad exchange’s preferential placement atop DFP. But with Exchange Bidding, Google made its case to publishers as a potential replacement for or as a way to monitor header-bidding technology. More.

LA Times: ‘Programmatic Is Going To Be A Big Part’ Of Publisher’s Future
“I came in pretty skeptical of programmatic, really wanting to do less programmatic and more direct sales,” ad sales VP Lee Fentress said. “That’s all fine and good until you go out to the marketplace and hear about what’s happening on the buy side.” More.

‘Advertising Wins Elections’ And Other Myths
We know how advertising works: It hardly works at all. Even perfect insights can't survive collision with the forces of ad ops, dynamic creative, multichannel measurement and – worst of all – the human mind. More.

News Round Up

Survey Says...

As more witnesses take the stand in the Department of Justice’s challenge to the $85 billion merger of AT&T and Time Warner, the telco’s legal strategy is coming into focus. The DOJ case rests in part of a pair of surveys, one by an MIT professor hired by the department and another conducted on behalf of Charter, a rival telco who opposes the merger, to prove users would unsubscribe to their service without Turner Networks. In response, AT&T’s legal team is questioning the validity of online surveys, reports CNN. District Judge Richard Leon, who’s presiding over the case, may be sympathetic to that argument. He questioned on Tuesday how researchers are sure whether survey takers aren’t just clicking through to get paid. More.  

Revenue On Lock

Taboola and ZTE, a Chinese smartphone manufacturer, tapped Taboola to serve news and lifestyle content to lock screens on some phones. Taboola is “pitching the module as a publisher-friendly Android version of Apple News,” reports The Wall Street Journal. But the Taboola feature wouldn’t exist in a standalone app, as Apple News does. Taboola founder and CEO Adam Singolda said the service will also traffic users directly to publisher pages, unlike Apple News, which keeps users in its app. Taboola and ZTE will share an undisclosed portion of the ad revenue from sending a user to a story, and Singolda said content marketers may eventually be allowed to pay to include links as well. More.

Condé Content

After some editorial downsizing and a slog through a digital evolution, Condé Nast is betting on video. But it’s a risky move, as The New York Times points out in a profile. Video is expensive and the audiences aren’t massive enough for effective monetization. Yet execs at various Condé properties have high hopes. Craig Kostelic, chief business officer of The Lifestyle Collection, told the Times that he hopes video will be half its business in 24 months. The Times notes that Condé’s video producers are down on Facebook, where engagement is lacking, but bulling about YouTube. And as for revenue? That’s split between ads and sponsorships. More.

Sorrell Speaks

WPP CEO Martin Sorrell denied wrongdoing after WPP confirmed it’s investigating him for alleged misconduct and misuse of company funds [AdExchanger coverage]. “I reject the allegation unreservedly but recognise that the Company has to investigate it,” he wrote. “As a significant share owner, my commitment to the company, which I founded over thirty years ago, remains absolute – to our people, our clients, our shareholders and all of our many stakeholders. I do not intend to make any further statement at this time.” MediaPost has more. Meanwhile, the Drum put forward a list of Sorrell’s possible successors. Read it.

But Wait, There’s More!

You’re Hired!

Podcasts
 

AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell
AdExchanger Talks Episode 64: BrightLine's Jacqueline Corbelli
AdExchanger Talks Episode 63: Roku's Scott Rosenberg
AdExchanger Talks Episode 62: Hearst's Troy Young
AdExchanger Talks Episode 61: Tune's Peter Hamilton
AdExchanger Talks Episode 60: EA's Belinda Smith


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Events

PROGRAMMATIC I/O, San Francisco, April 10-11, 2018
PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019 

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