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 Today from AdExchanger
  Monday, April 9
 
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PROGRAMMATIC I/O San Francisco, April 10-11 - sponsored by The Trade Desk and FreeWheel - Doors open at 8am PST tomorrow for Day 1 of the conference. If you’re joining us, use #PROGIO to share your experiences.


Today's Must Read

YouTube To Suspend Third-Party Ad Serving In The EU
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. More.

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Facebook Political Transparency Tools To Limit Inflamed Opinions And Dark Posts
Pages with “large numbers of followers” will have to go through a verification process, making it difficult for an influential page to be managed through a fake account. More.

Industry Legend Irwin Gotlieb Steps Down As GroupM Chairman, Transitions To Senior Adviser
After 48 years in the business, Gotlieb said he has never taken two consecutive weeks off and wants to take a break to think about what he wants to do next, a GroupM spokesman told AdExchanger. More.

Podcast: The Very Serious, Not At All Overblown Facebook Scandal
Whatever Cambridge Analytica's level of data sophistication, and it seems the firm is pretty smart, Gartner's Martin Kihn says, "Even if you have the perfect insight into somebody … how does that then translate into designing the perfect creative and getting them to change their vote? It's a leap too far." More.

AdColony Cuts More Jobs, Doesn’t Plan To Hire A Permanent CEO
The mobile video ad network did away with at least five senior and mid-level roles in North America...AdColony denied it’s scaling down in preparation for a sale. More.

The Sell SIder...Rethinking Display Advertising
Ad tech and media agencies are the middlemen without any relationship with users and their data, yet many eat a big part of the value generated by publishers through high fees (transparent and not), rebates charged along the chain and data leakage, which severely damages media brands and their audiences. More.

News Round Up

You Down With MRC?

AppNexus lost its MRC accreditation and will not pursue reaccreditation for its DSP services. The company will separately look to reaccredit its publisher ad server business but is dropping its buy-side certification because of the cost and because it duplicates MRC-approved measurement vendors that AppNexus supports. Integral Ad Science, DoubleVerify, Meetrics and Moat are already monitoring the buy-side business, AppNexus communications director Madeleine Kennedy tells Ginny Marvin at MarTech Today. “Our primary DSP competitors, including MediaMath, The Trade Desk, Google DBM, and DataXu, appear to have made a similar calculation,” she says. More.

New Hairdo

It’s less than two years since Procter & Gamble consolidated its US media business with Hearts & Science, but the Omnicom agency is already defending the account as P&G puts its hair care brands under review. P&G is rethinking its media agency relationships and taking more media planning and buying in-house, AdAge reports. Omnicom launched Hearts & Science in 2016 as a hybrid creative-media-data agency designed for P&G’s needs [AdExchanger coverage]. Hearts & Science has won other blue-chip accounts, like AT&T, but P&G’s move demonstrates how fickle brand business can be as the agency-of-record model gives way to constant evaluation and easily detachable contracts. More.

Missing The Mission

Local news: You can’t make a living, but you could make a killing. The Denver Post is in open revolt against its hedge fund ownership group, Alden Capital, after a crippling round of layoffs at the top Colorado newspaper. The controversy has brought attention to the issue of newspaper ownership and profitability. Alden and other hedge-fund-backed media operators like GateHouse Media snapped up hundreds of local papers in the past few years, often followed by steep cutbacks. But local journalists say the hedge fund owners have figured out a neat and very profitable trick, because newspaper subscriptions can be milked for years even after debilitating newsroom cuts. The Denver Post says Alden uses the narrative around newspapers struggling to gut the paper and channel profits into unrelated investments. Read the editorial. And there’s more at Columbia Journalism Review.

Take A Hike, Eh

Facebook suspended Canadian political consultancy and tech firm AggregateIQ after discovering an affiliation with SCL, the parent company of Cambridge Analytica. Christopher Wylie, the whistleblower who revealed Cambridge Analytica had accessed the data of 87 million Facebook users while working with the Trump campaign, said he helped found AggregateIQ while working for SCL. “In light of recent reports that AggregateIQ may be affiliated with SCL and may, as a result, have improperly received (Facebook) user data, we have added them to the list of entities we have suspended from our platform while we investigate,” Facebook tells the National Observer in a statement. More.

But Wait, There’s More!

You’re Hired!

Podcasts
 

AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell
AdExchanger Talks Episode 64: BrightLine's Jacqueline Corbelli
AdExchanger Talks Episode 63: Roku's Scott Rosenberg
AdExchanger Talks Episode 62: Hearst's Troy Young
AdExchanger Talks Episode 61: Tune's Peter Hamilton
AdExchanger Talks Episode 60: EA's Belinda Smith


Get More AdExchanger Talks Episodes >>
Events

PROGRAMMATIC I/O, San Francisco, April 10-11, 2018
PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019 

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