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  Friday, April 13
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Thank you to everyone who made this a very successful PROGRAMMATIC I/O conference. We hope we’ll see you in New York on October 15-16, 2018!

Today's Must Read

Prog IO: What Will Be The Fate Of Third-Party Data After GDPR?
Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere. The truth sits somewhere in the middle, said Alice Lincoln, MediaMath’s VP of data policy and governance, at AdExchanger’s PROGRAMMATIC I/O in San Francisco. More.

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More from AdExchanger

On TV & Video..,As New Ad Marketplaces Form, Media Companies Must Find Their Place
There is no possible scenario where that money goes only to Google and Facebook. Regulators won’t let it happen, and neither will consumers and advertisers. More.

Buyers Conquer The PMP Scale Problem With Curated Marketplaces
Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces. Curated marketplaces let buyers set up a group deal ID across several publishers based on likeminded attributes. More.

The Sell Sider...Is Efficient Market Pricing Possible?
The gap between perceived supply and real supply isn’t healthy for the industry. It fuels a sense of mistrust and casts doubt on the ecosystem. More.

News Round Up

Spirit Of Competition

This summer, the EU is is expected to rule against Google in the most important of three antitrust cases levelled at the US tech giant by Margrethe Vestager, the EU’s top antitrust regulator, Reuters reports. Its aim is to stop Google’s practice of prohibiting smartphone vendors from promoting competitors to Google Search and Maps. The decision will likely include a multibillion-dollar fine and Google will have to change its licensing agreements. Still, even a big regulatory win against Google would show “just how difficult it is, even for a committed trust-buster like Vestager, to dent the power of the US giants,” Reuters says. A fine that would close most companies can be brushed off by Google with cash on hand, and even with more promotional opportunities for competitors its market position will remain intact. “The Android case has taken too long, and ... Google has in large measure achieved the elimination of competition it sought,” says FairSearch antitrust lawyer Thomas Vinje. More.

Buy And Build

Oracle’s Moat launched some new capabilities on Thursday. The first is an MRC accreditation for detecting sophisticated invalid traffic on desktop and mobile web. Additionally, Moat’s reporting will improve detection of hidden ads, hijacked sessions (when a user is forcibly redirected to another site or app download page) and domain spoofing. The new functionality is enabled by two other recent Oracle Data Cloud acquisitions: Zenedge, a cloud security software provider, and the online infrastructure service Dyn. Read the release.

A Tale Of Two Marketplaces

Walmart and its Jet ecommerce subsidiary haven’t made significant inroads into the third-party seller marketplace. Most Amazon sellers also sell on eBay and on their own sites, but fewer than 10% sell on Walmart or Jet, Retail Dive reports. The company seems to be taking a split approach, trimming third-party sellers from Jet while cultivating them on Walmart.com. “The cost to acquire a new customer on a nationwide basis is cheaper with the Walmart brand, so we've been investing more in Walmart.com on a national basis and reducing marketing investment in Jet, except in certain urban markets,” Walmart CEO Doug McMillon told analysts last month. More.

But Wait, There’s More!

You’re Hired!


AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell
AdExchanger Talks Episode 64: BrightLine's Jacqueline Corbelli
AdExchanger Talks Episode 63: Roku's Scott Rosenberg
AdExchanger Talks Episode 62: Hearst's Troy Young
AdExchanger Talks Episode 61: Tune's Peter Hamilton

Get More AdExchanger Talks Episodes >>

PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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