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AdExchanger | Optimizing the News
 Today from AdExchanger
  Thursday, April 19
 
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If you missed PROGRAMMATIC I/O, we've made some videos available. Check out our picks here.


Today's Must Read

Facebook’s Fischer On Adjusting To Life In A Post-Cambridge Analytica World
Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they see. David Fischer, Facebook’s VP of business and marketing partnerships, understands their frustration. “A lot of the discomfort people have is when they feel like they don’t actually know what’s… More.

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With Sorrell Out, How Can WPP Get Back To Growth?
No other holding company has had its CEO as ingrained as WPP. Now WPP must keep its massive organization, with so many disparate agencies and pieces, together without Sorrell. “He was important not only as the voice, look and feel of WPP, but he was very much involved in the… More.

Verve Closes European Business Thanks To GDPR
Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data Protection Regulation. The company, which runs a mobile marketing platform powered by location data, confirmed to AdExchanger that it is closing its London and Munich offices and laying off around… More.

Why Rovio Is Testing Whether Virtual And Augmented Reality Ads Are For Real
Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing early signs of life. The Finnish mobile games developer Rovio, of “Angry Birds” fame, focuses on performance marketing to drive app downloads, but the company is running pilot campaigns with… More.

How Vevo Stays At The Top Of The Charts On YouTube
Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal Music Group and Warner Music Group, Vevo creates and distributes more than 330,000 music videos across YouTube and its owned-and-operated channels. Vevo gets access to YouTube’s massive audience, and YouTube… More.

News Round Up

Time To Shine

Time Warner CEO Jeff Bewkes took the stand today during the federal antitrust trial to defend his company’s $85 billion sale to AT&T. His rationale for the merger? Without powerful data and distribution across mobile and streaming media, Time Warner was boxed into linear television. Bewkes spoke about two changes in the industry that have left Time Warner behind: internet streaming and the emergence of targeted digital advertising. Bewkes said targeted advertising in particular is “really bad for TV companies,” according to Variety. As always, Facebook and Google prove the convenient boogie men. Read more.

We Got A Live One

Although Twitter’s video consumption pales compared to that of Facebook and YouTube, advertisers are hungry to be more involved with its live news and media programs. Those partnerships include ad packages and in-program sponsorships with streaming news like the financial network Cheddar, Bloomberg’s 24-hour TicToc news channel and the BuzzFeed “AM to DM” morning talk show. “AM to DM” and TicToc average between 500,000 and 1 million daily viewers, according to Digiday. “While it may not be on the same scale of other platforms, Twitter is traditionally a way to reach an audience that’s engaging a bit differently,” says Jessica Richards, North America managing director for the Havas social agency Socialyse. More. And check out AdExchanger on how publishers are monetizing live news online.

Feeling Prime

Jeff Bezos disclosed in his annual Amazon shareholder letter on Wednesday that the company’s Prime loyalty program has passed 100 million global subscribers and accounted for more than five billion shipments in 2017. Last year was also the biggest yet for Amazon voice-enabled devices, with “tens of millions” sold. More at CNBC.

Login With Facebook?

The use of a single Facebook login across apps puts consumers at risk of unwanted data collection, according to a study by Freedom to Tinker. Third-party data trackers use login APIs to pull personally identifiable information like photos, user IDs and other public information from apps and track them across the web. The study identified seven third-party apps that “abuse websites’ access to Facebook user data” and one more that uses its own Facebook application to track users around the web and target them with ads without consent. The personality quiz leveraged by Cambridge Analytica used a Facebook login API, and similar scripts are embedded in 434 of the top 1 million websites. “When a user grants a website access to their social media profile, they are not only trusting that website, but also third parties embedded on that site,” the report said. More.

At Your Service

Apple is launching a subscription news product under Apple News with Texture, the magazine app it acquired in March. Apple hopes to generate more money from online content, Bloomberg reports. Where Apple News offers subscriptions on an individual basis, incorporating Texture’s $9.99 bundled subscription model could make Apple News function more like Apple Music and help the company hit its aggressive goal of $50 billion in services revenue by 2020. But the model could be difficult to pull off, as people aren’t as willing to pay for news subscriptions as they are for music and video.  "If Apple launches this as a similar business to Texture, they likely won’t have many subscribers," said Gene Munster, an Apple analyst and co-founder of Loup Ventures. More.

But Wait, There’s More!

Podcasts
 

AdExchanger Talks Episode 72: NYIAX's Carolina Abenante
AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell
AdExchanger Talks Episode 64: BrightLine's Jacqueline Corbelli
AdExchanger Talks Episode 63: Roku's Scott Rosenberg
AdExchanger Talks Episode 62: Hearst's Troy Young


Get More AdExchanger Talks Episodes >>
Events

PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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