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  Friday, April 20
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Today's Must Read

NBCUniversal Joins OpenAP Consortium, Licenses Its Audience Graph To Other TV Nets
Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a more accurate representation of advanced TV audiences across platforms. More.

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Podcast: Kavata Mbondo Stays In The Picture
Mbondo recently left Time Inc. for a new venture: helping Getty Images launch a consumer-facing media business called FOTO. In this episode, she reflects on her years in digital media and describes the new publishing venture. More.

AT&T CEO Randall Stephenson Takes The Stand In DOJ Suit, Citing Need For Data-Driven Ad Business
Stephenson reiterated AT&T’s defense that without strong content to incorporate into its mobile, streaming and linear distribution, the telco is being left behind by online platforms like Google and Amazon. More.

Publicis Sees Opportunity In Facebook SNAFUs And GDPR, Despite Unknowns
Publicis Groupe CEO Arthur Sadoun agreed and posited that Facebook’s mishaps are a boon for agencies, which have an even more important role now in policing content and helping clients leverage their first-party data. More.

On TV & Video...Redefining The User Experience In The Connected TV Era
Netflix brings user experience to prime time, helping to advance user expectations and puts pressure on the traditional television and advertising industries and other content providers to follow suit quickly. More.

Data-Driven Thinking...Who Will Survive The Machine-Learning Revolution?
Even if there is a lot of “ML-washing” among the ad tech industry, there is no doubt that it is and will continue reshaping the digital advertising ecosystem. More.

News Round Up

Business As Usual

WPP’s interim leadership is denying reports that it will break up the company as a result of CEO Martin Sorrell’s exit. “We don’t believe this makes sense,” co-Chief Operating Officer Mark Read told staff in a memo Thursday. "WPP is a great business with outstanding people, world-class agencies and most of the world’s leading companies as its clients and partners. Nothing that’s happened in the last week has changed that.” But analysts are skeptical of WPP’s behemoth model and enticed by what shareholders stand to gain in the event of a breakup. Selling Kantar could return almost $5 billion in cash to shareholders, while separating the ad giant’s digital advertising, market research and other assets could raise its share price by 40%. "The problem isn’t replacing Martin," Alex DeGroote, an analyst at London brokerage Cenkos, told The Wall Street Journal. "The problem is that the model doesn’t work." More.

The Full-Court Press

The Berlin-based news giant Axel Springer had its case against Adblock Plus (ABP), the ad-blocking browser and app developer owned by Eyeo, thrown out by the German Supreme Court on Thursday. Axel Springer’s numerous assets include Business Insider and Bild, Europe’s highest-circulation newspaper. The decision overturns a lower-court ruling that said ABP’s paid whitelisting program is “tantamount to unfair competition,” Reuters reports. Springer will continue appealing the case to the German Constitutional Court, which oversees federal legislative affairs, on the grounds that ad blockers violate freedom of the press by upsetting the financial viability of news publishers. More.

Federal Toothless Commission

Google and Facebook are required to conduct third-party consumer privacy audits as part of the consent order each company signed in 2012 to satisfy charges brought by the Federal Trade Commission. But Megan Gray, a consumer privacy lawyer and attorney for the FTC’s Bureau of Consumer Protection, published a white paper at the Stanford Law School’s Center for Internet and Society that “contrasts the FTC’s high expectations for the audits with what the FTC actually received.” Gray’s analysis is based not on full data but on redacted documents made public by the FTC. Still, she argues that regulators give tech giants unreasonably long leashes. “These audits, as a practical matter, are often the only ‘tooth’ in FTC orders to protect consumer privacy.” Read the post.

It’s A Mobile World

Mobile will surpass TV as the leading medium for ad spend this year, eMarketer reports. Driven by display, mobile will account for almost 70% of ad spending in 2018, with a roughly 40% share of digital ad spend, the publication predicts. Mobile’s share of ad spend may reach about 48% by 2022. This year, mobile advertising will grow three times faster than overall media at 23.5% vs. 6.6%, eMarketer wrote. "Advertisers are pouring dollars into mobile due to growing mobile commerce activity,” said Corey McNair, forecasting analyst at eMarketer. “Conversions from mobile display ad placements have already surpassed those of desktop.” More.

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PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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