| Today from AdExchanger
Tuesday, April 24
Today's Must Read
Comcast and Viacom Form Multi-Year Partnership On Advanced Ads
Previously, Viacom used FreeWheel to power digital ad decisioning, but now, it will also use FreeWheel’s operating system to manage yield and grow revenue across live TV, set-top box and video-on-demand inventory. More.
More from AdExchanger
After A Tough Year For YouTube, Alphabet Revenue Growth Still Looks Unstoppable
The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year. Programmatic ad revenues were the single biggest driver of that growth, rising by more than $5 billion year-over-year. More.
ComScore Names 360i Chairman Bryan Wiener CEO
“We’re starting to put some of the building blocks in place to move past the events of the last couple of years, and I was excited to have the chance to lead this comeback,” said Wiener.More.
IAB Tech Lab Acquires DigiTrust In Homecoming Deal
IAB Tech Lab members will gain access to DigiTrust, said Dennis Buchheim, senior VP and general manager of the IAB Tech Lab, which could add supply and improve match rates, though buy-side Tech Lab members will still pay a fee when they use the service. More.
AdRoll Integrates With Magento In Search Of Early Stage Ecommerce Players
AdRoll and Magento Commerce announced a partnership to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and attribution directly into the Magento cloud management service for online sellers. More.
Data-Driven Thinking...The Seventh Deadly Sin Of Digital: Reach And Frequency
Reach and frequency are the currency of all advertising but measurement can be grossly misleading. As marketers gain more visibility into their campaigns, they should be asking more questions. More.
On TV & Video...In the Streaming Wars, There Are Many Paths To Monetization
Thus far, these streaming services have been an ad-free experience, with nothing getting in the way of quality content. That is fine for consumers with the means to pay. But once the providers reach the ceiling of that addressable market, where will their growth come from? More.