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  Tuesday, April 24
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Today's Must Read

Comcast and Viacom Form Multi-Year Partnership On Advanced Ads
Previously, Viacom used FreeWheel to power digital ad decisioning, but now, it will also use FreeWheel’s operating system to manage yield and grow revenue across live TV, set-top box and video-on-demand inventory. More.

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After A Tough Year For YouTube, Alphabet Revenue Growth Still Looks Unstoppable
The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year. Programmatic ad revenues were the single biggest driver of that growth, rising by more than $5 billion year-over-year. More.

ComScore Names 360i Chairman Bryan Wiener CEO
“We’re starting to put some of the building blocks in place to move past the events of the last couple of years, and I was excited to have the chance to lead this comeback,” said Wiener.More.

IAB Tech Lab Acquires DigiTrust In Homecoming Deal
IAB Tech Lab members will gain access to DigiTrust, said Dennis Buchheim, senior VP and general manager of the IAB Tech Lab, which could add supply and improve match rates, though buy-side Tech Lab members will still pay a fee when they use the service. More.

AdRoll Integrates With Magento In Search Of Early Stage Ecommerce Players
AdRoll and Magento Commerce announced a partnership to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and attribution directly into the Magento cloud management service for online sellers. More.

Data-Driven Thinking...The Seventh Deadly Sin Of Digital: Reach And Frequency
Reach and frequency are the currency of all advertising but measurement can be grossly misleading. As marketers gain more visibility into their campaigns, they should be asking more questions. More.

On TV & Video...In the Streaming Wars, There Are Many Paths To Monetization
Thus far, these streaming services have been an ad-free experience, with nothing getting in the way of quality content. That is fine for consumers with the means to pay. But once the providers reach the ceiling of that addressable market, where will their growth come from? More.

News Round Up

The Other Giant

Google deserves some of the flack that Facebook is almost exclusively catching in the wake of its Cambridge Analytica scandal, writes Christopher Mims for The Wall Street Journal. Mims argues that Google has lax standards for merging data between its various products, from Google Analytics to its ad marketplaces to PII on logged-in users. On mobile, Android has much looser privacy policies than Apple’s iOS. “We think there are enormous issues with YouTube and privacy and Google more broadly,” Josh Golin, executive director of the Campaign for a Commercial-Free Childhood, told Digiday. “The conversation has been so focused on Facebook and is an important conversation, but it’d be a mistake if we saw Facebook as one bad actor.” Meanwhile Facebook published an earnest blog post: Hard Questions: What Information Do Facebook Advertisers Know About Me?

That’s Not My Name

Martin Lewis, a fiscal expert and British TV presenter, is suing Facebook for defamation after the platform repeatedly failed to remove fake ads featuring his name and face. The ads led to fraudulent cryptocurrency schemes run by binary trading firms under names like Bitcoin Code and Cloud Trader, The Guardian reports. But more than Lewis’ reputation is at stake in this case. If Lewis wins, the UK will effectively establish its jurisdiction over Facebook as a publisher. “It is consistent; it is repeated,” Lewis said of the ads. “Other companies such as Outbrain, who have run these adverts, have taken them down. What is particularly pernicious about Facebook is that it says the onus is on me, so I have spent time and effort and stress repeatedly to have them taken down.” More.

To Err Is Human

The programmatic industry still can’t shake human bias and error from media plans. Bias “finds its way into everything – from software algorithm code to strategic channel decisions and individual creative choices,” writes Gil Snir, Bench commercial chief at Mumbrella. If it were easier to quantify the effects of bias on creative and media decisions, Snir says, it would be a bigger problem than ad fraud. And, hey, take ad fraud: where ads.txt tripped up some publishers and exchange vendors due to misspellings. More.

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AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
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PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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