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AdExchanger | Optimizing the News
 Today from AdExchanger
  Monday, April 30
 
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Today's Must Read

IPG’s Michael Roth Says CPGs Are Coming Back
“I met with clients who indicated that the tax law changes were beneficial, and some tax dollars will be used as marketing dollars,” Roth said. “As long as the macroeconomic environment continues to be positive, clients will feel more comfortable spending and converting that to marketing dollars.” More.

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After Parliamentary Testimony, Is Facebook Or The Ad Industry Capable of Self-Regulation?
To put it more pointedly in the words of British conservative MP Julian Knight: Facebook is a “morality-free zone” with no respect for consumer privacy or the free press, and it can’t be counted on to effectively police itself. More.

Google Sharply Limits DoubleClick ID Use, Citing GDPR
As of May 25th, the same day the EU’s GDPR goes into effect, the DoubleClick ID will no longer be available for data transfers on YouTube impressions and those recorded by the DCM ad server and the DoubleClick Bid Manager (DBM) DSP. More.

The Sell Sider...A Publisher’s Perspective: Working With Brands That Take Media Buying In-House
Brands that have taken responsibility for their own media buying are launching a new, complicated phase of their business. A publisher team may jump at the opportunity to enter the RFP process when asked by a big brand, but be warned: The courting process is nothing compared to the marriage itself. More.

Data-Driven Thinking...Tech-Stack Distraction: When Data-Driven Advances Set Back Marketers
When working with data, it’s critical to always come back to your marketing framework: What’s is our objective? Who is our audience? Why do we want to reach them? What’s our message? What does success look like? More.

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News Round Up

FTC OK Go

The Federal Trade Commission is finally at full power. More than a year into Trump’s presidency, the Senate voted Friday to confirm a full new slate of commissioners: three Republicans and two Democrats. It was in the nick of time. Acting chair Maureen Ohlhausen and Democratic commissioner Terrell McSweeny have had one foot out the door for months. The FTC will now be led by antitrust champion Joseph Simons, a Republican who headed up the commission’s competition bureau during the George W. Bush administration. The slate is rounded out by Christine Wilson and Noah Phillips on the Republican side and Democrats Rebecca Slaughter and Rohit Chopra. They live in interesting times: The FTC will soon be tasked with policing internet service providers when the FCC gives up oversight with the repeal of net neutrality. The agency is also in the midst of investigating whether Facebook’s handling of the Cambridge Analytica scandal violated its 2011 consent decree. Bloomberg has more.

Holding On

The WPP-owned market research company Kantar is in talks with banks and private equity firms about a potential managed buyout from the holding company, reports the British newspaper The Times. Eric Salama, Kantar CEO for the past 15 years, is reportedly looking for a valuation of about $4.8 billion – 10 times its 2017 profits. Chatter about a WPP breakup has been rampant since Martin Sorrell left the company amid allegations of misconduct. Many analysts (and executives) believe selling off pieces of its main business would generate value beyond its current $20 billion market cap. Salama and other WPP chiefs have said they prefer not to see WPP broken up, but the due diligence is important, should investors push for a Kantar sale. The Drum has more.

Cable Guys

The steady drip-drip of cord-cutting continues, Shalini Ramachandran reports for The Wall Street Journal. In Q1 alone, 122,000 Charter subscribers flew the coop, “a far worse outcome than the roughly 40,000 subscriber losses Wall Street analysts expected.” The news wasn’t much better among Charter’s competitors. Comcast lost TV customers for the fourth quarter in a row, AT&T saw video revenue declines and Verizon lost 22,000 Fios video customers. More. Meanwhile over in streaming land: Netflix’s stock is up 62% this year.

Instaturfing

A cottage industry of Instagram-boosting services are spamming the social platform – not with bots but with automated, inauthentic engagement from actual accounts, reports Alex Kantrowitz at BuzzFeed. Many top brands and social media management or PR agencies use the solutions, and fake engagement factories “have become must-haves for many looking to build a business or gain exposure on the internet.” Third-party technology for automated likes and comments is against Instagram’s terms of service, but the startups are allowed to operate. More.

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Podcasts
 

AdExchanger Talks Episode 74: iSpot.tv's Sean Muller
AdExchanger Talks Episode 73: Getty Images' Kavata Mbondo
AdExchanger Talks Episode 72: NYIAX's Carolina Abenante
AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell
AdExchanger Talks Episode 64: BrightLine's Jacqueline Corbelli


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Events

PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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