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 Today from AdExchanger
  Tuesday, May 1
 
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Today's Must Read

Programmatic: A Series Of Cascading, Interconnected Contracts
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. While in-housing is often positioned as ramping up headcount, it is first and foremost about rearranging contractual relationships… More.

Facebook Twitter <a data-cke-saved-href="https://www.linkedin.com/shareArticle?mini=true&url=https://adexchanger.com/data-driven-thinking/programmatic-a-series-of-cascading-interconnected-contracts/&summary=" href="https://www.linkedin.com/shareArticle?mini=true&url=https://adexchanger.com/data-driven-thinking/programmatic-a-series-of-cascading-interconnected-contracts/&summary=" data-driven="" thinking"="" is="" written="" by="" members="" of="" the="" media="" community="" and="" contains="" fresh="" ideas="" on="" digital="" revolution="" in="" media.="" today’s="" column="" by tom="" triscari,="" co-founder="" managing="" partner="" at="" labmatik.="" while="" in-housing="" often="" positioned="" as="" ramping="" up="" headcount,="" it="" first="" foremost="" about="" rearranging="" contractual="" relationships…+%3cspan%3econtinue+reading%3c%2fspan%3e+%26raquo%3b%3c%2fspan%3e&source="AdExchanger&quot;" _blank="" target="_blank">LinkedIn

More from AdExchanger

The New York Times Touts TV And Voice In NewFront Pitch
The New York Times is eyeing inroads into TV and emerging channels such as voice search to confront the new realities of the news business. “Publishers who’ve relied too heavily on social platforms and display advertising are in flux, but we built a billion-dollar consumer business with 3.6 million subscribers… More.

The FTC Isn’t A Ghost Town Anymore. What’s Next?
Federal Trade Commission (FTC) can finally take down its vacancy sign. More than a year into Trump’s presidency, five new commissioners were approved by the Senate late last week. The brand-new commission, comprising three Republicans and two Democrats, are tasked with tackling consumer protection and privacy at a time when… More.

WPP To Consider Divestitures But Not A Break Up Under New Leadership – For Now
WPP reported Q1 earnings on Monday for the first time without its founder and long-tenured CEO Martin Sorrell. Since Sorrell’s abrupt exit from the company earlier this month, former Wunderman CEO Mark Read and former European COO Andrew Scott have taken leadership of the company as co-COOs. Chairman Roberto Quarta… More.

24 Hour Fitness Markets Mindset, Not Just Amenities
24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people engaged with fitness and to be this companion along their fitness journey,” said CMO Tom Lapcevic. “That’s where digital really enters the picture. We now… More.

Envisioning An All-Encompassing Total Video Strategy
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. When people say, “I’m watching TV,” many would likely envision them gazing at moving pictures on a television… More.

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News Round Up

TV Dinner

A raft of new YouTube ad products highlights the importance of OTT and skinny pay-TV services in its strategy. For the first time, advertisers will be able to target YouTube television screen inventory, just as they can choose to exclusively buy tablet, desktop or smartphone traffic. Another innovation coming out this summer is an audience category called “Light TV Viewers” who consume TV programming but mostly online or streaming. That audience segment is “particularly interesting to advertisers who are trying to reach audiences that have become very hard to find on conventional TV,” YouTube’s managing director Debbie Weinstein tells Variety. Later this year, Google will also start packaging some YouTube TV content, which so far has been ad-free, into its Google Preferred premium video inventory. More.

“Can Someone Google GDPR?”

Some DoubleClick for Publisher customers are irked by Google’s assertion of itself as a data controller under GDPR, giving the tech company wider powers over publisher data and consent contracts. “Your proposal severely falls short on many levels,” four publisher trade associations representing about 4,000 media companies wrote in a letter to Google CEO Sundar Pichai Sunday. Publishers can move to a Google competitor, “but Google’s network is unrivaled in size and can often generate more revenue for publishers than rival networks can,” Reuters reports. More. Related: Google is also making things harder on the demand side in the name of GDPR compliance, sharply limiting use of the DoubleClick ID for cross-platform reporting and measurement. AdExchanger has more on that.

Automating Automation

Marketing automation platform Marketo has acquired Bizible, which ties online and offline sales to media investments. Marketo calls the deal its largest acquisition to date – but didn’t disclose terms. More at Geekwire. Marketo is also building on its partnership with Google Cloud to improve audience segmentation and lookalike modeling based on a customer’s historical lead conversion patterns, leveraging Google’s considerable machine learning technology. Read the release.

Hostile Environment

Facebook’s F8 conference kicks off tomorrow, and developers have their claws out. Over the past month, Facebook has had limited access to how much user data developers can take from its platform and paused approving new apps and messenger bots in the wake of the Cambridge Analytica scandal. That’s had a serious impact on some developers who depend on this kind of  data from Facebook to run their businesses. "They're declaring war on developers, and we've done nothing wrong," an anonymous developer told Business Insider. "There could be a lot of unhappy developers next week throwing tomatoes at Mr. Zuckerberg." More.

But Wait, There’s More!

Podcasts
 

AdExchanger Talks Episode 74: iSpot.tv's Sean Muller
AdExchanger Talks Episode 73: Getty Images' Kavata Mbondo
AdExchanger Talks Episode 72: NYIAX's Carolina Abenante
AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell
AdExchanger Talks Episode 64: BrightLine's Jacqueline Corbelli


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Events

PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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