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Thursday, May 3
Today's Must Read
Agencies: Google’s Limitation Of DoubleClick ID Will Raise Garden Walls Even Higher
“This is the most high-profile change to impact US-based advertising businesses, but likely not the last,” said Justin Scarborough, programmatic media director at programmatic agency PMG. “It pushes marketers who choose to use Google further within their walls, which will benefit Google in the long run.” More.
More from AdExchanger
Hulu Launches Dynamic Ad Insertion, Hits 20 Million Subscribers
While 20 million subscribers is a lot smaller than rivals Netflix (125 million subs) and Amazon Prime (100 million subs), Hulu is ad-supported. Ad-supported subscribers are up 40% this year to 40 million viewers, said Hulu’s head of advertising Peter Naylor. More.
Criteo Profits Are Up For Now, In Last Earnings Report Before GDPR
Criteo stock jumped after the earnings reports, as strong financials and its relatively optimistic outlook on GDPR and ePrivacy regulations in the European Union assuage some of the investor concerns weighing down the company. More.
F8: Some Developers Are Frustrated, But Most Are Far From Mutinous
“It’s hard to be a Facebook developer, not because of all the bad press Facebook’s getting but because they keep breaking things,” said a developer at F8. “Then again, I also have empathy for Facebook. They’re just trying to preserve their business so that we can have one.” More.
Alibaba’s Video Platform Youku Test Drives Mirriad’s 10-Second, Nonskippable Ad Unit
“Early on, a lot of big brands used pre-roll because it was very measurable and guaranteed exposure,” said Enfys Luk, senior manager for integrated marketing and innovative ads at Youku. “But consumers aren’t interested in pre-roll anymore and either skip it or look away from phones while they wait 30 seconds for the ad to load.” More.
Jelli Brings On A New CRO To Lead The Company’s Direct-To-Brand Push
Richard Knopke joins Jelli as the company starts to sell directly to brands that are taking media buying in-house. Previously, Jelli focused on selling its programmatic radio demand-side platform (DSP) to terrestrial radio buyers at agencies. More.
The Sell Sider...A Publisher’s Success Begins And Ends With A Data And Audience Strategy
Media brands’ monetization future depends on solid audience and data strategies. The main objective should be to gain and use true people knowledge as a foundation for engagement and monetization, rather than simply collecting isolated data points. More.