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AdExchanger | Optimizing the News
 Today from AdExchanger
  Friday, May 11

Today's Must Read

Waze Ads Head Suzie Reider Sets Her Sights On QSR, Retail And Fuel
Waze head of ads Suzie Reider, who came on board in December after long stints at Google and YouTube, hopes to strike deep relationships with restaurants, fuel stations and retailers and use Waze’s data and advertising opportunities to drive business results. More.

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With Revenue Growing, The Trade Desk Raises Guidance And Keeps On Trucking
The Trade Desk generated $85.7 million in revenue during the first quarter of 2018, a 61% jump from the same period last year, the company disclosed in its earnings report Thursday. Profitability was also up, with net quarterly income reaching $9.1 million, compared to $4.9 million in Q1 2017. More.

Podcast: Google The Marketer
"I’m still a dyed-in-the-wool CPG marketer," Google's Bob Arnold says in this episode. "Marketing is marketing, and what’s great about programmatic is it enables scale and mass personalization that we’ve never had before." More.

Digital Ad Market Soars To $88 Billion, Facebook And Google Contribute 90% Of Growth
The IAB report identified two major factors driving growth: self-serve platforms that allow small businesses to advertise with ease on the internet, and the rise of online startups that use these self-serve platforms to sell products directly to consumers. More.

Why The NFL Is Building Its Own Data Co-op
The centralized data comes from a few important corporate partners, including Ticketmaster, the ticketing partner for the NFL and 30 of 32 NFL clubs, and Fanatics, an ecommerce and merchandise company in which the NFL invested $95 million a year ago. The league is also consolidating audience tags across NFL team websites. More.

Data-Driven Thinking...Why We Need Checks And Balances In Digital Advertising
The industry’s key challenges can, in many ways, be attributed to a convoluted system built on blind trust and nondisclosure agreements. In what other industry can a company spend millions of dollars without the legal right to an itemized receipt? More.

On TV & Video...TV Advertising Measurement: Two Steps Forward, One Step Back
There’s simply not enough household coverage to collect sufficient IP-level data to assess an OTT or connected-TV campaign, which in itself is also small compared to its linear cousin. For all the recent advances and promises in IP delivery of TV, the paradox is such that ad measurement is at the risk of regressing. More.

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News Round Up

TV Killed The Video Star?

Videology, a video ad network that tried to reinvent itself as an advanced TV company, plans to file for Chapter 11 bankruptcy, The Wall Street Journal reports. Amobee has offered $45 million for the company’s assets, which likely will mean transferring customer relationships. That’s a steep descent from the $500 million the company was purportedly holding out for back in January, when Business Insider revealed it was on the market. But the company’s problems are not new. Two years ago it laid off 8% of its staff as part of its advanced TV pivot, and in recent months publishers have complained in an online forum about not getting paid by Videology.

Be My Traffic

Publishers are searching for traffic sources to replace Facebook in the wake of its algorithm change. Twitter has been the most active news media partner, standing up daily programming by Bloomberg and BuzzFeed. And Apple is surging too. Apple’s device notifications and access to a huge audience make it an immediate player. Its acquisition in March of Texture, a digital magazine subscription bundling service, also points to the company’s focus on news publisher revenue. Publishers “are quickly falling hard for Apple News,” Mike Shields writes for Business Insider. But Apple still can’t match the duopoly’s monetization capabilities. Publishers want to see Apple succeed – or, rather, see someone aside from Google or Facebook succeed. “They just hope that this new love leads to new revenue.” More.

Around The Block

The next generation of ad-blocking technology raises new questions and concerns for digital media. Pi-hole, an open-source ad blocker built for the Raspberry Pi computer system, only has about 140,000 installs, Bloomberg reports. But with support from committed (often volunteer) developers, the software is kept fresh and blocks advertising more aggressively than incumbent ad blockers like AdBlock and Eyeo’s Adblock Plus, both part of the Acceptable Ads paid whitelisting program created by Eyeo. Other ad-blocking newcomers like uBlock and uBlock Origin found a niche among users philosophically opposed to online advertising and who saw Acceptable Ads as an unacceptable compromise with ad tech. Aside from tightly controlled online environments like YouTube and Hulu, browser code to shut down ad tech is freely available. More.

Dark Side Of Voice

Researchers have figured out how to send sounds cloaked in music or spoken text that voice-enabled phones and home devices register as commands, Craig Smith reports for The New York Times. Amazon and Google have tested ways to send inaudible frequencies picked up by smart devices, a potentially valuable way to run attribution for streaming and linear TV campaigns. But it’s open to exploitation. “In the wrong hands, the technology could be used to unlock doors, wire money or buy stuff online – simply with music playing over the radio,” the story asserts. Nicholas Carlini, a computer security Ph.D. student at Berkeley who just published a paper demonstrating how sound embedded in plain language or music could add items to an Amazon shopping list, says, “My assumption is that the malicious people already employ people to do what I do.” More.

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AdExchanger Talks Episode 75: Pivotal Research's Brian Wieser
AdExchanger Talks Episode 74: iSpot.tv's Sean Muller
AdExchanger Talks Episode 73: Getty Images' Kavata Mbondo
AdExchanger Talks Episode 72: NYIAX's Carolina Abenante
AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi
AdExchanger Talks Episode 65: Forrester's Joanna O'Connell

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PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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