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AdExchanger | Optimizing the News
 Today from AdExchanger
  Tuesday, May 15
 

Today's Must Read

4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth
In addition to gaining back trust, agencies are adapting to technological disruption as digital, programmatic and data become central to the media plan. The 4As provides forums and committees to help its 700 members collaboratively explore new models and position themselves for the future. More.

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Data-Driven Thinking...Digital Attribution Technologies Can Stall Business Growth
Most ad tech ignores the fact that if you turn off all advertising, you will continue to see new customers showing up. For some brands, this can represent 10-40% of total customer acquisition, with no paid search, social or TV required. More.

The Sell Sider...In the Age of AI, Publishers Need Authenticated Audiences
Authentic identity will define the future of digital advertising. As the upcoming General Data Protection Regulation puts more onus on companies to understand identity and give consumers controls over that identity, the industry needs to be united in creating the data security framework that will define the next generation of media trading. More.

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News Round Up

Fresh Perspective

Oath CEO Tim Armstrong and Unilever CMO Keith Weed are being considered for the top job at WPP Group, Financial Times reports. Armstrong, who ran AOL during its $4.4 billion sale to Verizon and now oversees the combined AOL and Yahoo subsidiary, is seen as a fit because “he knows all about restructuring,” a person close to the search process said. WPP hired recruitment firm Russell Reynolds and is looking into external options to replace longtime chief Martin Sorrell, who stepped down in April. But WPP co-COO and former Wunderman chief Mark Read is still in the running for the job. More.

Shop Til You Drop

Amazon has stopped buying Google’s Shopping ads, also known as product listing ads (PLAs). The Dentsu performance marketing agency Merkle spotted the sudden disappearance of Amazon PLAs last month, and Bloomberg confirms Amazon formally cut the Google ecommerce inventory. The two companies have sniped at each other before. Amazon pulled Google’s voice-enabled home devices (i.e., the biggest competitor to Amazon’s Echo and Alexa products) from its site inventory and Google blocks YouTube streaming to Amazon’s smart devices. More.  

A Juicier Bite

Apple is letting publishers use DoubleClick for Publishers (DFP) to serve display ads inside Apple News articles, Digiday reports. Apple hopes allowing publishers to use the industry’s most dominant ad server will make it easier for publishers to manage inventory across Apple News, Google AMP and Facebook Instant Articles and generate real revenue from Apple News. So far, Scripps is testing DFP in Apple News and seeing a peak fill rate of over 90%, Beth Lawrence, EVP of digital sales for Discovery, told Digiday in an emailed statement. But targeting options are still limited to context and demo, thanks to Apple’s strict privacy stance. More.

But Wait, There’s More!

Podcasts
 

AdExchanger Talks Episode 76: Google's Bob Arnold
AdExchanger Talks Episode 75: Pivotal Research's Brian Wieser
AdExchanger Talks Episode 74: iSpot.tv's Sean Muller
AdExchanger Talks Episode 73: Getty Images' Kavata Mbondo
AdExchanger Talks Episode 72: NYIAX's Carolina Abenante
AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser
AdExchanger Talks Episode 67: Goodway Group's Jay Friedman
AdExchanger Talks Episode 66: Visto's Kerry Bianchi


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Events

PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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