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Friday, May 25
Today's Must Read
Data Onboarders Have A Tough Road Under GDPR
“The requesting of vague or blanket consent will not suffice,” said Robin Caller, CEO of lead-gen and data company Overmore Group. “And the need to be more granular will be a challenge for onboarders.” More.
More from AdExchanger
Facebook’s Political Advertising Overhaul Comes To The US
Facebook’s main problems are defining what content qualifies as issue activism and how to parse out political actors operating numerous, obscure pages. More.
Podcast: GDPR Day Zero
Among the probable outcomes of GDPR, and pending regulations like it, is the slow fade of third-party data in the marketing ecosystem. The most obvious early indicator of this is Facebook’s termination of data integrations with Acxiom and other data platforms. More.
Data-Driven Thinking...Attribution Is Nice, But Who’s Taking Responsibility For Validation?
When an advertiser chooses to run a campaign using performance pricing and the app requires a third-party attribution solution to track the source of an install, should the media vendor, which relies on the same third party licensed by the advertiser, take responsibility? More.
Genera Games Is Playing Around With Influencer Marketing And Scoring Results
Working with an influencer in the game space has the potential to generate a large number of installs over a short period of time, which can be handy for promoting a new game and boosting the charts, but marketers need measurement to prove the value.… More.
IAB Tech Lab Unveils Transparency Framework For Assessing Data Segments
If the framework is adopted, digital media buyers will receive information about sourcing, age and any modeling used for third-party audience segments, data transacted through a co-op or first-party data sold directly by a retailer or media company. More.
On TV & Video...Much Work Must Be Done Before Digital Video And TV Can Converge
Marketers know that measurement is critical, but it can be tough to connect the dots. Until we have a standardized cross-media, cross-device measurement solution, this will continue to be a major barrier for advertisers looking to make big investment decisions. More.