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 Today from AdExchanger
  Friday, June 1
 

Today's Must Read

Google Hasn’t Killed Attribution Modeling – It Never Really Worked To Begin With
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Following Google’s announcement to no longer share user IDs externally, some… More.

Facebook Twitter <a data-cke-saved-href="https://www.linkedin.com/shareArticle?mini=true&url=https://adexchanger.com/data-driven-thinking/google-hasnt-killed-attribution-modeling-it-never-really-worked-to-begin-with/&summary=" href="https://www.linkedin.com/shareArticle?mini=true&url=https://adexchanger.com/data-driven-thinking/google-hasnt-killed-attribution-modeling-it-never-really-worked-to-begin-with/&summary=" data-driven="" thinking"="" is="" written="" by="" members="" of="" the="" media="" community="" and="" contains="" fresh="" ideas="" on="" digital="" revolution="" in="" media.="" today’s="" column="" nico="" neumann,="" assistant="" professor="" fellow,="" centre="" for="" business="" analytics="" at="" melbourne="" school.="" following="" google’s="" announcement="" to="" no="" longer="" share="" user="" ids="" externally,="" some…+%3cspan%3econtinue+reading%3c%2fspan%3e+%26raquo%3b%3c%2fspan%3e&source="AdExchanger&quot;" _blank="" target="_blank">LinkedIn

More from AdExchanger

Podcast: Futurama With Datorama
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. “I was always… More.

Concert Scales Up By Adding PopSugar, Rolling Stone And New York Media
Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according… More.

Ad Tech Vendors Wrestle With IAB Europe’s Transparency And Consent Framework
The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are already feeling whiplash. The crux of the problem is advertising technology vendors must have user consent for data-driven advertising – yet there are only two scaled ways to get it.… More.

Deloitte Digital’s Heat Tries To Reinvent The Agency By Returning To Its Creative Roots
Deloitte Digital is a fast-growing consultant-owned agency making waves in the industry. Deloitte’s agency subsidiary has more than 15,000 global employees from acquisitions such as creative shop Heat, Polish agency Digital One, design agency Flow and consultancy Daemon Quest, and grew 31% year-over-year in 2017. With $2.6 billion in 2016… More.

Connected TV: A Hero Is Rising
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brett Wilson, vice president at Adobe Advertising Cloud. From Achilles to Hercules to Wonder Woman, many classic mythical figures and comic book superheroes are the offspring of a deity… More.

News Round Up

Fountain Of Youth

The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority, and Instagram and Snapchat trailed at 52% and 41%, respectively. Now Instagram and Snapchat are both around 70%, and Facebook has dropped to 51% adoption. Overall time spent and active accounts are up across the board because smartphones are now ubiquitous among US teens, who are “using the internet on a near-constant basis,” according to Pew. “It is clear the social media environment today revolves less around a single platform than it did three years ago.” More.

Sand In The Gears  

Google’s DoubleClick Bid Manager is conservatively funneling non-personalized ads through third-party exchanges where it can’t verify GDPR-compliant consent, reports The Wall Street Journal. Larger outside exchanges, including AppNexus and Teads, worked directly with Google on a consent-sharing solution and have seen DBM spend return. Some industry execs take a cynical view on Google’s self-consolidation, but the company faces whopping EU fines and won’t expose Search or YouTube to regulatory action for the sake of its relatively unimportant ad serving business. More. Related at AdExchanger: How ad tech vendors are wrestling with consent-gathering solutions under GDPR.

IAB Welcomes Oversight

IAB Europe plans to introduce an independent board with stakeholders across digital media to oversee standards and policies for its GDPR Transparency and Consent Framework. The framework was developed and backed mainly by ad tech companies, and now IAB Europe is “working on debunking the myth that the framework is a device to opt publishers back into an existing landscape where they don’t always know what’s going on,” CEO Townsend Feehan told Digiday. “It must be clear the ad tech part of the ecosystem cannot impose its will on others, and absolutely not on publishers,” he said. More.

But Wait, There’s More!

Podcasts
 

AdExchanger Talks Episode 78: Gigya's Patrick Salyer
AdExchanger Talks Episode 77: Simpli.fi's Frost Prioleau
AdExchanger Talks Episode 76: Google's Bob Arnold
AdExchanger Talks Episode 75: Pivotal Research's Brian Wieser
AdExchanger Talks Episode 74: iSpot.tv's Sean Muller
AdExchanger Talks Episode 73: Getty Images' Kavata Mbondo
AdExchanger Talks Episode 72: NYIAX's Carolina Abenante
AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska
AdExchanger Talks Episode 68: 4C Insights' Lance Neuhauser


Get More AdExchanger Talks Episodes >>
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PROGRAMMATIC I/O, New York, October 15-16, 2018
Industry Preview 2019, NYC, January 23-24, 2019
PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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