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AdExchanger | Optimizing the News
 Today from AdExchanger
  Monday, June 4

Today's Must Read

How Grey Goose Makes Its Digital Video Super Premium
“We wanted to change the model from interrupting with branded content to entertaining with relevant content,” said Yann Marois, CMO and SVP at Grey Goose. “Our purpose was building cultural currency through content that would be relevant to our audience.” More.

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Facebook To Shareholders: Sorry ‘Bout The Scandals, But We’re Making Changes
“The main thing we need to do right now is take a broader view of what our responsibility to the community is, not just reacting when issues come up,” Facebook CEO Mark Zuckerberg told the assembled stockholders. More.

Data-Driven Thinking...It’s Time For A Data Intervention
It’s time to rip the Band-Aid off and stop using nontransparent third-party data – today. More.

How Minute Media Spun User-Generated Content Into Tech And Influencer Businesses
Minute Media wants to prove a new media company can stick with its contributors and generate returns by spinning its editorial platform into influencer marketing and technology licensing businesses. More.

News Round Up

Second Bite

Apple has discussed a potential in-app ad network to target audiences based on keywords – similar to its current App Store search business – and drive app downloads. Snap, Pinterest and others have been approached about the idea over the past year, The Wall Street Journal reports, with different rev shares depending on the app. Apple shuttered its iAD business in 2016, unable to balance demands for data transparency with its own user-tracking restrictions. Apple has an existing ad business on its App Store and Apple News platforms. A mobile network would add a third leg to its paid media monetization stool, but don’t expect a major push into ad tech. More.

Music To My Pockets

DoubleClick’s move into programmatic audio lends legitimacy to the small but fast-growing digital audio market. Streaming audio gets a fraction of the $18 billion currently spent on traditional radio ads, but platforms like Spotify, Pandora and SoundCloud are creating supply and ad tech players want in on the action, Lauren Johnson writes for Business Insider. AppNexus, The Trade Desk and Rubicon all launched programmatic audio with Spotify inventory in 2016, and Pandora’s AdsWizz acquisition in March signaled its programmatic growth plans. More.

Still Scraping

Facebook banned Canadian consultancy AggregateIQ, which was affiliated with Cambridge Analytica, after finding it improperly harvested data on thousands of users via a network of apps. According to files obtained by the Financial Times, AggregateIQ scraped home addresses, emails and phone numbers for about 760,000 users, which the firm used to match with likely voters based on their Facebook activity. “This is a fairly common task that voter file tools do all of the time,” said AggregateIQ COO Jeff Silvester. Facebook has since removed the apps, which were installed by around 1,000 people, and is investigating data misuse. More.

But Wait, There’s More!


AdExchanger Talks Episode 79: Datorama's Katrin Ribant
AdExchanger Talks Episode 78: Gigya's Patrick Salyer
AdExchanger Talks Episode 77: Simpli.fi's Frost Prioleau
AdExchanger Talks Episode 76: Google's Bob Arnold
AdExchanger Talks Episode 75: Pivotal Research's Brian Wieser
AdExchanger Talks Episode 74: iSpot.tv's Sean Muller
AdExchanger Talks Episode 73: Getty Images' Kavata Mbondo
AdExchanger Talks Episode 72: NYIAX's Carolina Abenante
AdExchanger Talks Episode 71: Gartner's Martin Kihn
AdExchanger Talks Episode 70: Cognitiv's Jeremy Fain
AdExchanger Talks Episode 69: Prohaska Consulting's Matt Prohaska

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PROGRAMMATIC I/O, San Francisco, April 29-30, 2019

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