| Today from AdExchanger
Thursday, June 7
Today's Must Read
Heads Up, Fake Apps: Ads.txt Is Coming For You
The most glaring difference between apps and web browsers from an Ads.txt perspective is that apps don’t have a handy web domain where publishers can easily list their seller files, said Dennis Buchheim, SVP and general manager of the IAB Tech Lab. More.
More from AdExchanger
IAS Acquisition Highlights Growing Competition Among Ad Verification Vendors
Clients once used Moat for viewability, IAS, DoubleVerify or WhiteOps to find invalid traffic and IAS or DoubleVerify for contextual brand safety. But now, all these vendors recognize the opportunity to earn a brand’s complete business. More.
In-App Header Bidding Is Hot. Next Up: Facebook
Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display, native and video. More.
Data-Driven Thinking...Performance Pricing Pitfalls: The Truth About Offline-Visit Data For Advertisers
Do agencies and advertisers really know what they are getting themselves into when it comes to these metrics? There are challenges to using offline visits from mobile location data to determine media pricing – the dangers are clear and present, and they can change campaign outcomes. More.
PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience
“Digital has become the business now,” said Chris Vollmer, global advisory leader for entertainment and media at PwC. “Marketers are recognizing that they’re still underspending in digital relative to where media consumption is occurring, and they’re shifting more spend.” More.
The Sell Sider...Navigating Facebook's Pivot Away From News
Zuckerberg is after “happiness and health.” Unless we are The Onion or WebMD, news will not always be a neat fit with an algorithm that prioritizes entertainment and well-being. In the news business, our goals can’t always align with Zuckerberg’s. More.