| Today from AdExchanger
Friday, June 22
PROGRAMMATIC I/O New York, October 15-16 - Day 2, 2:30pm: "Targeting Ourselves Into Oblivion" - Andrew Shebbeare from Essence presents on how brands, publishers and the services layer should respond to pain points in the programmatic ecosystem. Learn more.
Today's Must Read
WPP’s Mark Read Is Serious About “Getting On With The Business”
Under Sorrell’s leadership, WPP tried to transform its mammoth organization into a less complex and siloed company. Now that incomplete task falls to Read and EMEA COO Andrew Scott, who are working to foster collaboration across WPP and make the company easier for clients to navigate – all while getting back to growth in a slow environment. More.
More from AdExchanger
Will Instagram’s IGTV Help Calm Brand Safety Anxieties?
Instagram’s IGTV app could be the antidote, or at least a brand-safe option for marketers to diversify their video spend. With IGTV’s “shows” lasting up to an hour, it seems like prime real estate for future advertisers – when the platform decides to monetize, of course. More.
Why CPGs Beating Up On Influencers Is Great For Influencer Marketing
Grands have to push influencer marketing to evolve away from abstract value and toward concrete ROI. This means shifting from an earned media mindset to a paid media model, Ahalogy's Bob Gilbreath said. More.
CafeMedia Sells Websites To Focus On AdThrive
“To succeed in programmatic, you need to navigate the complexity of monetization, you need quality [content] and you need scale,” CafeMedia CEO Michael Sanchez said. More.
Data-Driven Thinking...Ad Tech Abandoned The SMB Market
The obvious upside of the SMB market is that it is enormous. However, having millions of small businesses advertise on your DSP comes with important trade-offs to consider. More.
Roy Rogers Restaurants Taps New Marketing Chief To Beef Up On Digital
“We’ve got to remind people about Roy’s, but we’ll do that by being unique and offering items that motivate people to drive past other places,” senior marketing director Mark Jenkins said. “To do that, we need a more integrated strategy between what consumers are experiencing online and what they experience in the restaurant.” More.
Waldorf Astoria Launches First Digital-Led Branding Campaign
“While we have this authentic luxury heritage, we don’t take ourselves too seriously,” CMO Kellyn Kenny said. That’s why social media felt like the right place to demonstrate Waldorf Astoria’s focus on service – and to emphasize that the brand is modern and fun, not stuffy. More.
On TV & Video...VAST 4.1: Why Are Changes Needed?
VAST 4.0, introduced about two years ago, was meant to better accommodate OTT and mobile, but because it never addressed loose ends related to interactivity and verification, publishers largely didn’t adopt it. VAST 4.1, introduced last week, aims to finish what VAST 4.0 started. More.