| Today from AdExchanger
Wednesday, June 27
Today's Must Read
AppNexus Is No Longer Independent: How Will Its Clients React?
Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence and potential conflicts of interest under its new ownership. More.
More from AdExchanger
Travel Pub Fathom Uses Attribution Tech To Prove That Its Content Packs A Punch
Fathom, a site that publishes curated destination guides and first-person travel accounts, knew it was leaving money on the table, but forging direct relationships with hotels was far too cumbersome for an online-only publisher with a loyal readership – its newsletter has a circulation of 500,000 – but a tiny staff. More.
Tim Conley Named CEO of Extreme Reach
Transitioning into his new role has been “seamless,” Conley told AdExchanger, since he and the team have a long-standing working relationship. But not everything will remain status quo. More.
The Trade Desk’s New Product Suite Could Boost Emerging Programmatic Channels
Agencies want to connect their media planning and strategy teams with the people doing the actual media buys, said Brian Stempeck, The Trade Desk’s chief client officer. More.
IPG’s Michael Roth Remains Confident In Agencies, Despite ‘Doom And Gloom’
IPG, which outperformed its peer set in organic growth last quarter, is doubling down on its agency brands while making it easier for them to collaborate and share insights across clients. It’s a strategy many holding companies are taking as clients demand faster results. More.
Data-Driven Thinking...App Publishers Must Avoid The Audience Circulation Trap
The issue isn’t a lack of data available to marketers – it’s the opposite. There’s so much data out there that app marketers become overwhelmed and paralyzed, unsure how to use their insights and make the data actionable in a way that is transparent and fully consented from the beginning. More.