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AdExchanger | Optimizing the News
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  Monday, July 2
 

Today's Must Read

Through Consolidation And Net Neutrality Repeal, The Duopoly Becomes A Lots-More-Opoly
Most of the discussion about who dominates digital media over the past few years has focused on the Google and Facebook duopoly. That's because Google and Facebook collectively control most bottom-of-the-funnel search activity and time spend on social via YouTube, Facebook and  More.

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MRC's Video Measurement Guidelines Address OTT For The First Time
On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad insertion (SSAI) and OTT platforms for the first time. More.

Data Driven And Daring: The 10 Boldest Marketers
Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don't change, consumers will leave them behind. More.

Chase Revs ‘BizMobile’ To Target Small Businesses
Starting with Detroit in mid-June, Chase for Business will send a branded “BizMobile” van across the country to give advice to small businesses. Chase for Business CMO Brent Reinhard said this “hybrid campaign” marries an in-person experience with digital and social media elements that will expand reach to millions. The… More.

For Publishers, The CDP Forges A New Path For Opportunity
For the last 10 years, publishers have been using programmatic media technology to drive greater scale and revenue. More.

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News Round Up

Outlook Hazy

The fate of Hulu depends on the outcome of Comcast’s and Disney’s bidding war for 21st Century Fox. Whoever wins will own a majority stake in Hulu, and both companies have very different visions for the platform’s future. Comcast wants to invest in Hulu’s Live TV bundle to recoup cord cutters and compete in the streaming market, while Disney wants to use Hulu as an adult counterpart to the child-friendly streaming service it’s building to compete with Netflix, reports The Wall Street Journal. Disney most recently topped Comcast with a $71.3 billion bid for 21st Century Fox, but regardless of who wins, the other player will retain a position in Hulu and power on its board.

Ad-Unsupported Content

Verizon is shuttering Go90 at the end of July, three years after it began testing the viability of a free, ad-supported streaming video service. Go90 operations had already been folded into Oath, Variety reports. There’s still plenty of optimism about ad-supported streaming, but subscription-focused players like Netflix and Amazon have gained the most share. Verizon pumped hundreds of millions of dollars into Go90 and pulled all of its (considerable) online distribution levers, without ever coming close to critical mass.

Opt In … Or Else

According to research from the Norwegian Consumer Council, both Google and Facebook trick users into giving up their personal data and discourage them from exercising their rights to data privacy. Google and Facebook, for example, have default settings that secure the maximum possible data from users with a click, while opting out is a multistep process, writes Bloomberg.“From an ethical point of view, we think that service providers should let users choose how personal data is used to serve tailored ads or experiences,” the report said. “Defaulting to the least privacy friendly option is therefore unethical in our opinion, regardless of what the service provider considers legitimate interest.”

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Podcasts
 

AdExchanger Talks Episode 82: Telaria's Mark Zagorski
AdExchanger Talks Episode 81: Bayer's Josh Palau
AdExchanger Talks Episode 80: Amino Payments's Will Luttrell
AdExchanger Talks Episode 79: Datorama's Katrin Ribant
AdExchanger Talks Episode 78: Gigya's Patrick Salyer
AdExchanger Talks Episode 77: Simpli.fi's Frost Prioleau
AdExchanger Talks Episode 76: Google's Bob Arnold
AdExchanger Talks Episode 75: Pivotal Research's Brian Wieser
AdExchanger Talks Episode 74: iSpot.tv's Sean Muller
AdExchanger Talks Episode 73: Getty Images' Kavata Mbondo
AdExchanger Talks Episode 72: NYIAX's Carolina Abenante


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